Gucci Brand

Looking inside the Gucci Pin temporary store in Chicago which features the GG Psychedelic collection by Alessandro Michele.

Discover the Women’s collection presented at the Gucci Hub during Milan Fashion Week.

Gucci is expanding its distinctive Lion Head fine jewelry collection.

The GG motif defines a selection of ready-to-wear, bags and shoes in bright colours.

"Celebrating this birthday means to pay homage to the mother’s womb then, but also to the becoming other. The legacy, but also the possibility of its afterthought," Alessandro.

Gucci Namiki is located on Namiki-dori Street, the same street on which Gucci started its business in Japan in 1964.

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In 2021, the centenary of the House, Gucci’s classic G-Timeless design makes a daring move into high watchmaking.

As part of an exceptional suite of Gucci high watchmaking designs, launched in 2021, the centenary of the House, two unique Grip collections are announced.

Gucci presents an exceptional high-watchmaking timepiece housing a debut in-house calibre, the GUCCI GG727.25.

Gucci announced its entry into high watch-making with an exceptional suite of contemporary watch designs by Creative Director Alessandro Michele.

The Gucci High Jewelry watch collection sets gems at the center of the designs, further heightening our curiosity around precious stones.

Gucci unveiled its second flagship store in Seoul, GUCCI GAOK, based in Itaewon.

Discover some pieces from Gucci's Ouverture collection.

Have a closer look at the Gucci's Aria collection.

Created around the distinctive Neroli Flower, blended with the Limone Cedrato fruit from Florence, it is a tribute to the beautiful city where Gucci was born a century ago – hence the evocative name.

Gucci fragrances opens a new story of magic and imagination in Luxury Collection: The Alchemist’s Garden.

The new eau de parfum exclusive to Gucci Boutiques and Dover Street Market

In April 2021, Gucci relocated its store in Bal Harbour, Florida.

Gucci’s new eyewear advertising campaign for Fall Winter 2021-22 traverses time and space through a series of images and videos.

A parade of enchanted and deeply free beings that go across a land where neither past nor future reside: only the miracle of the imaginative flair.

Gucci’s new decorative motif comprising a pineapple and roses is the defining element for a diverse and colorful collection of men’s ready-to-wear and accessories that hints at a new season.

Alessandro Michele takes inspiration from the historic Bamboo Bag and presents it through a contemporary lens in the new Gucci Bamboo 1947.

In 2022, Gucci presents its second high watchmaking collection at the Gucci Wonderland event in Geneva.

Just at sundown, against the backdrop of the historic Castel del Monte in Andria, Italy, Alessandro Michele debuted his latest collection for the House.

Rebecca Hall and Edgar Ramirez wore Gucci to the screening of “Final Cut (Coupez!)” and Opening Ceremony red carpet for the 75th Annual Cannes Film Festival.

Emilia Schuele wore Gucci to the screening of “Top Gun: Maverick” at the 75th Annual Cannes Film Festival at Palais des Festivals on May 18, 2022 in Cannes, France.

VIPs were wearing Gucci during the 75th annual Cannes Film Festival: Anne Hathaway, Rebecca Hall And Elle Fanning

The House presents Gucci Blondie – a line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G.

VIPs wore Gucci at Palais des Festivals during the 75th annual Cannes film festival.

The House raises the curtain on Gucci Town, a virtual piazza in the landscape of Roblox.

Global rock stars Måneskin wore outfits and accessories from Gucci Exquisite Collection in the video for their new song “SUPERMODEL”.

The highly anticipated collection envisioned by Creative Director Alessandro Michele featured in a new campaign.

Gucci presents the third act of Hortus Deliciarum, the High Jewelry collection designed by Creative Director Alessandro Michele.

Gucci presents a new campaign featuring Oscar-winning actress and film producer Jessica Chastain for its High Jewelry collection.

Gucci HA HA HA is a collection that represents the landing place of an inventive two-person journey, the synthesis of a friendship between Alessandro Michele and Harry Styles.

As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season.

VIPs wore Gucci on June 24th and 25th, 2022.

The House introduces Gucci Pet Collection — a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation.

An ode to the beauty of travel through a Summer-ready selection, featuring items exclusive to noteworthy destinations around the world.

Ryan Gosling wore a custom Gucci to the World Premiere of Netflix's "The Gray Man" at TCL Chinese Theatre on July 13, 2022 in Hollywood, California.

Ryan Gosling wore a custom Gucci to ‘The Gray Man’ Netflix special screening at Zoopalast on July 18, 2022 in Berlin.

Flora, fauna, and House iconography develop a compelling visual narrative across new decorative homeware.

Gucci Attache is a bag that reinterprets tradition and the system of House codes while transporting a silhouette, which draws from an intuition and an attitude of the 1970s.

Harry Styles wore unique custom looks designed by Gucci Creative Director Alessandro Michele to perform on stage during the ongoing ‘Love On Tour’ world tour.

The eleventh Annual Event, held on Saturday, November 5, 2022, is co-chaired by Eva Chow and Leonardo DiCaprio and presented by Gucci.

The “Exquisite” campaign is my tribute to cinema and to one of its brightest maestros, Stanley Kubrick. - Alessandro Michele

Nominees for Best New Artist, Best Alternative Video and Best Group, Måneskin wore Gucci for the 2022 MTV VMAs taking place at the Prudential Center.

Gucci dressed Jodie Turner-Smith, Greta Gerwig, Mélanie Laurent and Noah Baumbach to the premiere of “White Noise” during the 79th Venice International Film Festival opening night.

Arriving to the Venice Airport on September 4, Harry Styles wore a Gucci HA HA HA.

Gucci dressed Olivia Wilde, Harry Styles and Jeremy O.Harris to the premier of “Don’t Worry Darling” during the 79th Venice International Film Festival.

Unveiling the latest Gucci eyewear collection, a new set of images and video take the viewer on a dreamlike car ride alongside Billie Eilish.

Gucci dressed select nominees and attendees for the 74th Annual Primetime Emmy Awards at the Microsoft Theatre in Los Angeles.

Gucci announced that Creative Director Alessandro Michele has designed two custom pieces to be featured in “Ovule”, the film by Björk and Nick Knight released today.

With a fascination for asymmetrical reciprocity, Alessandro Michele revealed his latest collection for the House across two runways, each a reflection of the other.

From the culture of travel that forms the history of the brand comes the new Gucci Valigeria campaign, featuring actor, screenwriter, director, and musician Ryan Gosling.

Jessica Chastain wore Gucci High Jewelry Hortus Deliciarum necklace and earrings with Lionhead motif in yellow gold with beryls, spinels, peridots and diamonds to "The Good Nurse" UK Premiere.

Måneskin wore a selection of Gucci pieces designed by Gucci Creative Director Alessandro Michele for the video of their new song “THE LONELIEST”.

Further down the experimental journey that distinguishes it, Vault lifts the veil on the latest impossible conversation it ignited, resulting in the Palace Gucci collection.

Emilia Schüle wore Gucci Exquisite look 102 at the "Marie Antoinette" premiere on October 19 2022 in Paris, France.

Beyoncé wore a custom Gucci to the Where Art Can Occur (WACO) Theater Center’s 5th Annual Wearable Art Gala on October 22, 2022 in Santa Monica, California.

The House presents the Gucci HA HA HA campaign that captures moments of the human desire for masculine transformation, interpreted by British singer-songwriter and actor, Harry Styles.

Gucci was the presenter of the Los Angeles County Museum of Art’s (LACMA) eleventh annual Art+Film Gala.

Celebrating the connection between the House and the world of gaming.

This year’s Gucci Gift campaign draws inspiration from the world of travel in a nod to the House’s founding history and heritage.

Gucci Dressed Måneskin For The 2022 American Music Awards taking place at the Microsoft Theater.

Elton John wore Gucci to perform on stage at Dodger Stadium.

Today, Gucci announced that Alessandro Michele is stepping down as Creative Director of Gucci.

Margot Robbie wore Gucci Cosmogonie look 54 gardenia.

The House presents Gucci Après-Ski—a selection of pieces envisioned for mountain leisure and beyond.

Claire Foy and Jannik Schümann wore GUCCI.

Gucci Paradiso reopened for the Winter Season 2022/2023 at the Paradiso Mountain Club in St. Moritz.

In the heart of the City of Light, the House unveiled its first permanent boutique dedicated to its ever-expanding world of travel.

Today’s Jackie 1961 emerges to transcend the traditional with its sleek silhouette, and universal attitude.

Dakota Johnson stars in a new film and imagery that revisit the emblematic handbag’s storied origins.

VIPs wore Gucci to the 80th Golden Globe Awards in Los Angeles on January 10, 2023.

The Gucci Fall Winter 2023 Men's Collection employs the circumstance of improvisation as a methodology: a constructive tool for creation.

Måneskin wore a selection of Gucci pieces for the video of their new song “GOSSIP” feat. Tom Morello.

Kering and Gucci announced that Sabato De Sarno will assume the role of Creative Director for the House.

VIPs wore Gucci to the 65th Annual GRAMMY Awards in Los Angeles, February 5, 2023.

Gucci is adding an exclusive selection of new pieces to its Hortus Deliciarum High Jewelry collection.

Following the journeys of gaming and esports icons who overcame obstacles to achieve greatness.

Gucci announced "Gucci Cosmos", a major exhibition of the House’s most iconic designs from its 102-year history, opening in Shanghai in April 2023.

VIPs wore Gucci to the opening of the 73rd Berlin International Film Festival.

VIPs wore Gucci during the 73rd Berlin International Film Festival.

Celebrities wore Gucci at the EE BAFTA Film Awards 2023 at The Royal Festival Hall on February 19, 2023 in London.

VIPs wore Gucci to the 29th Annual Screen Actors Guild Awards at the Fairmont Century Plaza on February 26, 2023 in Los Angeles, California.

The Gucci Fall Winter 2023 Women's Collection connects the creative cultures that cross-pollinate the history of the House in an evocative but contemporary proposal.

This winter NOMAD begins an exciting new journey in collaboration with GUCCI, a multifaceted curatorial project involving artists / designers from around the world.

VIPs wore Gucci to the 95th Annual Academy Awards at the Dolby Theatre on March 12, 2023 in Los Angeles, California.

The Horsebit 1955 is captured in a new campaign shot by Mert&Marcus and featuring Halle Bailey, Hanni, and Julia Garner.

The House boldly enters into its next High Watchmaking endeavour: a dreamlike, horological spaceflight into the Gucci universe.

A$AP ROCKY wore a custom made Proleta Re Art reversible Gucci Continuum jacket and matching pants.

Måneskin wore a selection of custom Gucci pieces for the following dates of their while “Loud Kids Tour”.

Users can travel between Gucci Town and Vans World to collect fabrics and patterns bringing Gucci Continuum x Vans to life in the Metaverse.

Supermodel Liu Wen stars in the House’s latest campaign dedicated to the Bamboo 1947.

Celebrities wore Gucci to the Romy and Grimme Awards.

Following VIPs wore Gucci to the Met Gala 2023 on May 1, 2023 in New York City, New York.

The House presents Gucci Summer Stories, a collection designed to capture the spirit of summer, exploration, and escape.

The show is the first of its kind to take place within the ceremonial courtyard of the 14th century Gyeongbokgung Palace.

VIPs wore Gucci at the 76th annual Cannes Film Festival.

Vault, Gucci’s experimental concept store, announces the arrival of its high summer collection.

The House presents the newest evolutions of GUCCI 25H, the collection of timepieces fusing retro aesthetic and modern execution.

A representation of life and time narrated through the ever-changing seasons.

Gucci reopened its newly renovated boutique in Saint-Tropez.

On the occasion of the Gucci Spring-Summer 2024 Men’s Collection at Milan Fashion Week, Gucci presents an expansive showcase in celebration of an icon: the Gucci Horsebit Loafer.

Gucci presents new Horsebit jewelry and watches, as part of the 70th anniversary celebrations of this iconic emblem.

The House announces the opening of the Gucci Cosmos exhibition in London.

Beyoncé wore a Gucci custom embroidered bodysuit and a coat during the “Renaissance World Tour” at the FedEx Field on August 6th, 2023, in Washington D.C.

For Fall Winter 2023, the House presents a new campaign starring Vittoria Ceretti, Aboubakar Konte and Brando Erba, captured in Milan by photographer David Sims.

Jessica Chastain wore a Gucci custom embroidered with all over sequins gown on the red carpet for the movie "Memory" at the 80th Venice International Film Festival.

Gucci hosted an exclusive event on the occasion of the Munich Flagship Store Opening 2023.

The new Gucci Jewelry campaign stars Daria Werbowy wear ing pieces from the Marina Chain jewelry collection, captured through the lens of photographer David Sims.

Gucci reveals its latest Spring Summer 2024 Collection Gucci Ancora, the debut show under the artistic vision of Creative Director Sabato de Sarno.

Kendall Jenner and Bad Bunny are the new faces of Gucci Valigeria.

Hailey Bieber wore a pair of Gucci Signoria slingback pumps in Gucci Rosso Ancora patent leather with chain detail in Los Angeles, California on October, 20, 2023.

At the 2023 LACMA Art+Film Gala, Gucci presented Ancora Notte, the first eveningwear collection by Creative Director Sabato De Sarno.

Gucci unveiled an innovative iteration of its heritage Horsebit 1955 bag, transformed through an asymmetrical aesthetic and brought to life in Demetra.

Brand Ambassador Jannik Sinner stepped onto the court showcasing a brand-new custom duffle bag created exclusively for the year-end climax to the ATP season.

Dakota Johnson wore Gucci and carried a Gucci Horsebit Chain shoulder bag in New York City on November 14, 2023.

The House unveils this year’s Gucci Gift campaign proposing a curated selection of offerings designed to inspire the art of gifting.

The new Gucci Eyewear collection combines heritage details with a modern and unexpected design approach.

Envisioned for mountain getaways or cold days in the city, the Gucci Après-Ski selection comprises a wardrobe of sporty styles in vibrant hues.

Salma Hayek-Pinault, Leonardo DiCaprio and Mark Ronson wore Gucci to the Academy Museum Gala at Academy Museum of Motion Pictures on December 03, 2023 in Los Angeles, California.

The House’s flagship store seamlessly blends tradition with contemporary design and celebrates the creative essence of Milan and “Made in Italy”.

Jessica Chastain carried a Gucci Jackie Notte in black patent leather in New York City, New York on December 14, 2023.

Julia Garner, Ryan Gosling, Grace Gummer, Mark Ronson and Taylor Swift wore Gucci to the 81st Golden Globe Awards on January 7, 2023 at the Beverly Hilton in Beverly Hills, California.

The House unveils its Gucci Ancora campaign, transcending the boundaries of fashion with a narrative that celebrates personal expression, beauty, and a timeless allure.

It’s a story of movies, of my beloved Italy, of intellectuals and travels around the world but still feeling at home wherever you are.

Gucci now presents a new chapter of the story dedicated to its High Jewelry collection, a testament to the House’s unique craftmanship, artistry, and attention to detail.

Miley Cyrus, Halle Bailey, Mark Ronson, Grace Gummer, Kingsley Ben-Adir, Romy Madley Croft and Devonté Hynes wore Gucci to the 66th Annual Grammy Awards.

VIPs wore Gucci to the Pre-Grammy Gala & Grammy Salute to Industry Icons Honoring Jon Platt at The Beverly Hilton on February 03, 2024 in Los Angeles, California.

The House will showcase its Cruise 2025 collection, designed by Creative Director Sabato De Sarno, in London, on May 13.

Gucci Wooster celebrates the artistic heritage of the SoHo neighborhood and the creative essence of the House with a unique blend of contemporary design, fashion, and art.

Dakota Johnson and Ryan Gosling were seen in Gucci creations.

Lupita Nyong’o wore a Gucci creation to the opening ceremony of the 74th Berlin International Film Festival.

VIPs wore Gucci to the 2024 EE BAFTA Film Awards at The Royal Festival Hall on February 18, 2024 in London, England.

Timothée Chalamet wore a Gucci Fall Winter 2024 ivory wool cloth suit with creases to the "Dune: Part Two" Seoul Premiere on February 22, 2024 in Seoul, South Korea.

Seek a small subversive gesture. View things from a perspective different from what is presumed most appropriate, not following the rules.

Oprah Winfrey, Jodie Foster, Ryan Gosling and Idris Elba wore Gucci to the 30th Annual Screen Actors Guild Awards at the Shrine Auditorium & Expo Hall on February 24, 2024 in Los Angeles, California.

Ryan Gosling wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

Ryan Gosling was performing during the 96th Annual Academy Awards.

Lily Gladstone wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

Mark Ronson and Grace Gummer wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

During the 96th Annual Academy Awards, Mark Ronson was performing in a custom Gucci oversized pale pink shirt with Rosso Ancora piping detail and black wool trousers.

Greta Gerwig wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

Andrew Wyatt wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

During the 96th Annual Academy Awards, Andrew Wyatt was performing in a custom Gucci oversized pale pink shirt with Rosso Ancora piping detail and black wool trousers.

Bad Bunny wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

Kirsten Dunst And Jesse Plemons wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

Kingsley Ben-Adir wore Gucci to the 96th Annual Academy Awards at the Dolby Theatre on March 10, 2024 in Los Angeles, California.

Gucci collaborated with indigenous designer Joe Big Mountain of Ironhorse Quillwork for Lily Gladstone’s custom gowns for the 96th Academy Awards.

Following Shanghai and London, Gucci will present the immersive travelling exhibition in Kyoto, a sister city of Florence where the House was founded.

The campaign, featuring British actor Kingsley Ben-Adir, unfolds in a minimalistic setting, where relaxed portraits narrate the enduring legacy of this timeless style.

The project showcases a special edition of five objects from a bygone era that are symbols of Italianity with the intention of representing contemporaneity through interpretation of their iconicity.

Sofia Boutella wore a Gucci Spring Summer 2024 look on April 03, 2024 in New York City.

Effortlessly casual and chic looks complement the timeless elegance that defines the House’s travel collections.

Gucci High Watchmaking reaches unprecedented heights with new complications that combine groundbreaking innovation and the house’s unmistakable codes.

From an idea of Creative Director Sabato De Sarno, Gucci Design Ancora is a special project co-curated by Michela Pelizzari.

Hannah Herzsprung wore a Gucci Spring Summer 2024 look to the German Film Award Nominee's Dinner 2024 on April 13, 2024 in Berlin.

Dua Lipa wore a Gucci in the official music video for her song “Illusion” from her album Radical Optimism.

The House unveils Gucci Lido, a new collection that pays homage to the enchanting allure of coastal living.

With cures taken from established House icons and emblematic Double G hardware, it presents an evolution of the GG Marmont silhouette.

Bella Hadid wore a Gucci Spring Summer 2024 outfit on May 2, 2024 in New York City.

Dichotomies: rigor and extravagance, strength in delicacy, Englishness with an Italian accent.

The Global Brand Ambassador is captured on court in a reportage-style campaign, shot through the documentary-style lens of photographer Riccardo Raspa.

Abbey Lee wore Gucci to the “Horizon: An American Saga” photocall and red carpet at the 77th Annual Cannes Film Festival.

Chen Bige wore Gucci to the “Kinds Of Kindness” red carpet at the 77th Annual Cannes Film Festival.

Kirsten Dunst and Jesse Plemons wore Gucci to the "Kinds Of Kindness" red carpet at the 77th Annual Cannes film festival on May 17, 2024 in Cannes, France.

Soo Joo Park wore Gucci to the "Kinds Of Kindness" red carpet at the 77th Annual Cannes film festival on May 17, 2024 in Cannes, France.

Kirsten Dunst Carrying A Gucci Horsebit 1955, A Gucci Ophidia Tote And Wearing Gucci Loafers In Cannes.

This special partnership represents the best of both brands.

The House’s Latest 'Labirinti Gucci' High Jewelry Collection Is An Ode To The Magnificent Italian Garden.

Gucci unveils its Fall Winter 2024 men’s campaign portraying a tableau of distinctive personalities that embody the Creative Director’s first men’s collection for the House.

This collection speaks of encounters – incontri – between the city and the beach, and among people who love life.

In a nod to its storied past, the House is pleased to introduce the Gucci Tennis special collection, inspired by archival designs from the 1970s.

The Gucci Interlocking watch collection reflects the essence of modern elegance and sophistication.

VIPs wore Gucci to the Wimbledon Tennis Championships Men’s Singles Finals.

The House’s latest campaign celebrates 20 years of the Horsebit Fine Jewelry collection.

In celebration of Summer, Gucci and Miley Cyrus, face of Gucci Flora perfumes, hosted a poolside party at the famed Chateau Marmont hotel.

Joe Alwyn wore Gucci and carried a Gucci B Bag while arriving at the 81st Venice International Film Festival.

Joe Alwyn wore Gucci at the 81st Venice International Film Festival.

Kasia Smutniak wore Gucci at the Filming Italy Venice Award red carpet during the 81st Venice International Film Festival on September 1, 2024 in Venice, Italy.

Tecla Insolia wore Gucci and carried a GG Milano handbag at the 81st Venice International Film Festival.

The newest Gucci Dive watches elevate the collection’s adventurous spirit with contemporary updates.

The exploration of the heritage. Because that casual grandeur has been part of Gucci since the very beginning.

The House unveils "We Will Always Have London", a new campaign by Creative Director Sabato De Sarno to present the Gucci Blondie bag and Cruise 2025 collection.

Jannik Schümann wore Gucci to the Cartier Club event on November 21, 2024 in Munich, Germany.

Gucci was honored with a Special Recognition Award for its “We Will Always Have London” campaign at the Fashion Awards 2024.

Gucci ushers in the festive season at Sweet Bird North Plaza in Miami’s Design District with an immersive installation, capturing the joyful essence of the holidays.

The House unveils the new Gucci Gift campaign, envisioned by Creative Director Sabato De Sarno, which will unfold across four chapters throughout the holiday season.

Role Mod el wore a Gucci FW24 to his “No Place Like Tour” concert on December 6, 2024 in Munich.

The Gucci Pre Fall 2025 collection explores the essence of the 1970s, capturing a sense of boundless freedom and weaving it with a contemporary vision of the House’s heritage.

Andrew Garfield and Sidney Sweeney were spotted wearing Gucci.