Gucci Brand
Gucci Presents The Tiger A Short Film By Spike Jonze & Halina Reijn
Luxferity, 24.09.2025
Gucci continues to redefine the intersection of cinema and high fashion with the premiere of The Tiger, a captivating short film directed by Oscar-winning filmmaker Spike Jonze and acclaimed director Halina Reijn. Set against the world of modern family and power, the film highlights looks from the Gucci: La Famiglia collection, envisioned by Artistic Director Demna.
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Premiering in Milan on September 23, 2025, The Tiger embodies Gucci’s bold narrative approach, merging storytelling, fashion, and cultural dialogue into a singular luxury experience.
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The Story: The Facade of Family & Power
At the heart of The Tiger lies Barbara Gucci, Head of Gucci International and Chairman of California, as she brings her children and a distinguished guest together to celebrate her birthday at the family’s grand estate.
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Beneath the immaculate exterior, Barbara faces the impossible: maintaining the Gucci legacy, impressing the guest of honor, fulfilling her role as mother, and controlling the fragile balance of it all.
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As the evening unravels, cracks appear in her polished façade, leading to revelations that challenge family, identity, and tradition.
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A Stellar Cast
The Tiger assembles a remarkable cast of global talent, including:
• Demi Moore
• Edward Norton
• Ed Harris
• Elliot Page
• Keke Palmer
• Alia Shawkat
• Julianne Nicholson
• Heather Lawless
• Ronny Chieng
• Kendall Jenner
• Alex Consani
Each character adds depth and dimension to this dramatic exploration of power, performance, and vulnerability within the Gucci universe.
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Screenings in Milan & New York
Following its Milan premiere, The Tiger will be presented with select screenings in two iconic cultural capitals:
• September 24, 2025 – Cinema Village, New York City
• September 25, 2025 – Palazzo Mezzanotte, Milan
Tickets are available exclusively on gucci.com
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