Gucci Boutique Shin Kong Place Beijing, Beijing

The narrative lyrically explores the meeting of two souls in a suspended moment where light filters through, unveiling that which is invisible at first glance.

The Gucci Pre Fall 2025 collection explores the essence of the 1970s, capturing a sense of boundless freedom and weaving it with a contemporary vision of the House’s heritage.

The House unveils the new Gucci Gift campaign, envisioned by Creative Director Sabato De Sarno, which will unfold across four chapters throughout the holiday season.

The House unveils "We Will Always Have London", a new campaign by Creative Director Sabato De Sarno to present the Gucci Blondie bag and Cruise 2025 collection.

The exploration of the heritage. Because that casual grandeur has been part of Gucci since the very beginning.

The newest Gucci Dive watches elevate the collection’s adventurous spirit with contemporary updates.

The House’s latest campaign celebrates 20 years of the Horsebit Fine Jewelry collection.