Gucci Boutique Shin Kong Place Beijing, Beijing

Generation Gucci casts archival codes through Demna’s lens — a visionary lookbook merging heritage and modern luxury in timeless silhouettes.

Starring Global Brand Ambassador Jannik Sinner, the campaign redefines elevated style for the modern winter athlete.

Discover Gucci’s La Famiglia collection — a bold new chapter redefining luxury with sensual silhouettes, heritage icons, and Italian sprezzatura.

Discover Gucci’s The Alchemist’s Garden with four new luxury fragrances – Muschio Mineralis, Muschio di Luce, Rosa Sublime, and Rosa Incandescente.

Discover Gucci’s Fall Winter 2025 campaign, The Gucci Portrait Series, photographed by Catherine Opie. A luxury celebration of individuality, identity, and timeless Italian style.

Gucci introduces a new chapter in its iconic Horsebit fine jewelry collection—a collection that has long stood as a symbol of equestrian elegance and Italian sophistication.

Gucci’s 2025 novelties blend Métiers d'Art techniques, rare materials, and high complications with aesthetic poetry, reaffirming the House’s status at the vanguard of contemporary haute horlogerie.