Gucci Brand
Gucci Expands The Alchemist’s Garden With Four New Luxury Fragrances
Luxferity, 12.09.2025
Florence, the birthplace of Gucci, has always been a city where art, science, and alchemy converge. In this spirit, Gucci reveals the latest chapter of The Alchemist’s Garden, the maison’s most luxurious perfume collection. Four new fragrances—Muschio Mineralis, Muschio di Luce, Rosa Sublime, and Rosa Incandescente—expand the olfactory narrative with masterful interpretations of musk and rose.
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Rooted in Renaissance alchemy, the collection continues its exploration of the four transformative phases—Substratum (Earth), Vaporum (Air), Liquidum (Water), and Ignis (Fire)—unveiling fragrances that transcend tradition and embrace the essence of haute parfumerie.
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The Art of Alchemy in Perfumery
Each fragrance in The Alchemist’s Garden reflects an alchemical journey. Through meticulous craftsmanship and innovative techniques such as overcritical fluid extraction (SFE), maceration, and distillation, Gucci’s perfumers reimagine noble ingredients with rare depth.
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The flacons themselves become objects of desire: adorned with animal and mystical symbols, each vessel embodies the element it represents—black for earth, white for air, gold for water, and red for fire.
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The Four New Creations
- Muschio Mineralis Eau de Parfum
An earthy, sensual blend where amber and musk entwine with vanilla absolue and infusion, Muschio Mineralis exudes instinctual mystery. Conceived by perfumers Mathilde Bijaoui and Julie Massé, this Substratum creation arrives in a black flacon adorned with a fox—the eternal symbol of intuition.
- Muschio di Luce Eau de Parfum
Created by Master Perfumer Alberto Morillas, Muschio di Luce captures the radiance of air. A luminous musk accord mingles with pink pepper and vetiver, extracted through the SFE process. Housed in a white flacon with a bird of paradise, it is a fragrance of brilliance and freedom.
- Rosa Sublime Eau de Parfum
A hymn to contrast and harmony, Rosa Sublime unites Damask rose superessence with the sensuality of saffron. Distilled to reveal extraordinary intensity, this fragrance balances opulence with delicacy. Enclosed in a transparent golden flacon graced with a fan motif, Rosa Sublime is a Liquidum fragrance of hypnotic rhythm.
- Rosa Incandescente Eau de Parfum
Born from fire and sea, Rosa Incandescente blends salty red algae with a honeyed Damask rose, preserving marine freshness through SFE extraction. Created by perfumers Cécile Matton and Ralf Schwieger, it appears in a red flacon with a seahorse emblem—an invitation to cross boundaries between science and imagination.
- Infinite Combinations: The Gucci Scent-Layering Ritual
True to the spirit of alchemy, Gucci encourages wearers to layer fragrances for infinite olfactory expressions. Among the maison’s curated pairings:
• Muschio Mineralis x Fiori di Neroli: A mineral citrus harmony.
• Muschio di Luce x Osmanthus Nectar: A radiant floral nectar.
• Rosa Sublime x Rosa Incandescente: A bold rose accord with saffron and red algae.
This ritual of combination transforms personal scent into an art form—an intimate luxury tailored to the wearer.
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The Campaign
Gucci’s campaign for The Alchemist’s Garden celebrates transformation itself. Through tactile imagery and immersive symbolism, each fragrance is presented as a living alchemical process, blurring the lines between memory, art, and science.
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Availability & Pricing
The new Gucci The Alchemist’s Garden fragrances—Muschio Mineralis, Muschio di Luce, Rosa Sublime, and Rosa Incandescente—will be available from October 6, 2025, in Germany at selected luxury perfumeries and department stores.
Retail Price: €345 / 100 ml (RRP*)
*Final pricing at retailer discretion.
