Gucci Brand
Gucci Unveils The Portrait Series: A Collective Expression Of Identity For Fall Winter 2025
Luxferity, 03.09.2025
Gucci introduces The Portrait Series, its Fall Winter 2025 campaign, photographed by renowned American artist Catherine Opie. This latest creative chapter gathers together forty-two individuals, each offering their own story, presence, and perspective—a visual dialogue that celebrates diversity across generations and cultures.
Midnight Blue Premier Handbag
Rooted in the tradition of intimate portraiture, Opie’s photography captures the profound relationship between clothing and identity. A jacket folding gently at the elbow, the instinctive grip on a handbag, the subtle sway of a scarf—these gestures are elevated beyond aesthetics into expressions of individuality.
Fuschia Premier Handbag
The Art of Clothing as Identity
The campaign reframes garments not as costumes, but as extensions of self. In every portrait, identity emerges organically—not as performance, but through authentic posture, natural ease, and quiet attitude. Each image underscores Gucci’s ethos: fashion as a living, breathing conversation between heritage and modernity.
Circus Big Bang Bag
Extending the Portraits Through Film
Complementing the stills, filmmaker Lisa Rovner directs a series of intimate video vignettes. Cast members respond to open-ended questions with humor, candor, and reflection. These unguarded exchanges—moments of memory, laughter, and vulnerability—invite audiences into a deeper connection, offering emotional resonance beyond visual imagery.
Deep Black Big Bang Go Handbag
Sprezzatura: Gucci’s Timeless Code
At the heart of The Portrait Series lies Gucci’s enduring code of sprezzatura—the refined yet effortless Italian elegance that defines the House across decades. This sensibility threads the Fall Winter 2025 collection together, reminding us that true style is never over-constructed, but lives in authenticity and continuity.
Bloody Mary Big Bang Go Handbag
A Collective Gaze for the Future of Gucci
Together, these portraits form more than a campaign; they create a living archive of contemporary identity. As the House redefines the dialogue between past, present, and future, The Gucci Portrait Series invites us to look again—not only at the garments, but at the people who bring them to life.
Army Big Bang Go Handbag
Elie Saab Leather Pumps (Black)
Elie Saab Leather Pumps (Nude)
Elie Saab Leather Pumps (Red)
Elie Saab Leather Pumps (Powder White)
Rubis Big Bang Handbag
Space Big Bang Handbag
Bubble Gum Big Bang Handbag
Blue Sky Big Bang Handbag
The Wave (Beige)
Award Briefcase Italian Leather Navy Blue
The Dune
