Gucci Brand
Gucci Introduces “Gucci Altitude”: A Sculpted Vision Of Luxury Winter Sportswear
Luxferity, 17.11.2025
Against the pristine silence of snow-covered peaks, Gucci reveals Gucci Altitude, its inaugural winter sportswear collection that marks the House’s entry into performance alpine apparel. Blending high-altitude functionality with unmistakable Gucci codes, the collection is an exploration of contrasts: sky and mountain, movement and stillness, technique and emotion.
With its debut, the House invites audiences into a world where elevation becomes both a physical pursuit and an inward journey toward precision, poise, and intent.
Glacier Blue
Jannik Sinner Leads the Campaign From Summit to Sky
Fronting the campaign is Global Brand Ambassador Jannik Sinner, a figure whose athletic evolution mirrors the collection’s spirit. Before reaching the pinnacle of professional tennis, Sinner forged his competitive discipline as a junior ski champion—an origin story that unfolds naturally across the campaign’s sweeping alpine setting.
Nova Baseball Cap 3d Embroidered Logo White
Captured by Director Stillz and Photographer Stef Mitchell, Sinner traverses an infinite horizon of white-capped peaks. The mood is cinematic, immersive, and meditative—a tribute to the athlete’s unwavering focus.
Passage De Drake Glacier Blue
Reflecting on the experience, Sinner shared:
“This was such a special and unique shoot in the middle of the mountains. I’ve always loved the mountains, and this shoot took place in the most incredible setting. Gucci always comes up with amazing ideas, but this one felt truly magical and was an experience I’ll never forget.”
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His presence anchors the collection’s narrative: performance elevated not by spectacle, but by clarity, discipline, and mastery.
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A New Language of Alpine Luxury
The Gucci Altitude collection brings an innovative dialogue between technical winter wear and the House’s refined aesthetic. Designed for conditions where nature demands both strength and subtlety, the pieces move effortlessly with the wearer and their environment.
Award Messenger Bag Italian Leather Navy Blue
Silhouettes are distilled, contemporary, and purposeful. Technical elements remain discreet yet potent—engineered with:
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Breathable three-layer constructions
- Water-resistant finishes
- Ski-pass pockets and adaptive functionality
- Touchscreen-compatible interiors
Complementing the ready-to-wear selection, sport-inspired eyewear—from a graphic ski mask to wraparound sunglasses—features the unmistakable Gucci logo, merging futurist design with alpine utility.
Award 4-in-1 Messenger Bag Italian Leather Blue
Crafted for Performance: Gucci x HEAD
In a tribute to winter sport’s most demanding terrains, Gucci collaborates with HEAD to deliver a line of precision-crafted equipment. The curated offering includes:
- Skis and ski poles
- Snowboards
- Helmets
- Sports bags
La Carte Des Nuages Misty White S
Each piece is adorned with Gucci’s emblematic Web stripe, transforming technical gear into objects of luxury desirability. The partnership extends the House’s vision for winter exploration: where innovation is not only functional, but profoundly tactile and aspirational.
Award Wash Bag Italian Leather Navy Blue
Where Elegance Meets Elevation
Conceived under the leadership of President and CEO Francesca Bellettini and the artistic direction of Demna, Gucci Altitude signals a bold chapter in the House’s century-long legacy. Rooted in Italian craftsmanship and propelled by modern innovation, the collection redefines the intersection of high-altitude performance and high fashion.
Passage De Drake Deep Blue
As winter ascends, so too does Gucci—toward horizons where refinement is engineered, elevation is intentional, and luxury is synonymous with movement.
Harry Aviator Polarized Sunglasses (Silver / Blue)
