Gucci Boutique Shin Kong Place Beijing, Beijing

Gucci is expanding its distinctive Lion Head fine jewelry collection.

The GG motif defines a selection of ready-to-wear, bags and shoes in bright colours.

"Celebrating this birthday means to pay homage to the mother’s womb then, but also to the becoming other. The legacy, but also the possibility of its afterthought," Alessandro.

Gucci presents an exceptional high-watchmaking timepiece housing a debut in-house calibre, the GUCCI GG727.25.

As part of an exceptional suite of Gucci high watchmaking designs, launched in 2021, the centenary of the House, two unique Grip collections are announced.

In 2021, the centenary of the House, Gucci’s classic G-Timeless design makes a daring move into high watchmaking.

The Gucci High Jewelry watch collection sets gems at the center of the designs, further heightening our curiosity around precious stones.

Gucci announced its entry into high watch-making with an exceptional suite of contemporary watch designs by Creative Director Alessandro Michele.

Discover some pieces from Gucci's Ouverture collection.

Have a closer look at the Gucci's Aria collection.

Created around the distinctive Neroli Flower, blended with the Limone Cedrato fruit from Florence, it is a tribute to the beautiful city where Gucci was born a century ago – hence the evocative name.

Gucci’s new eyewear advertising campaign for Fall Winter 2021-22 traverses time and space through a series of images and videos.

A parade of enchanted and deeply free beings that go across a land where neither past nor future reside: only the miracle of the imaginative flair.

Gucci’s new decorative motif comprising a pineapple and roses is the defining element for a diverse and colorful collection of men’s ready-to-wear and accessories that hints at a new season.

Alessandro Michele takes inspiration from the historic Bamboo Bag and presents it through a contemporary lens in the new Gucci Bamboo 1947.

The House presents Gucci Blondie – a line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G.

The highly anticipated collection envisioned by Creative Director Alessandro Michele featured in a new campaign.

Gucci presents the third act of Hortus Deliciarum, the High Jewelry collection designed by Creative Director Alessandro Michele.

Gucci HA HA HA is a collection that represents the landing place of an inventive two-person journey, the synthesis of a friendship between Alessandro Michele and Harry Styles.

As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season.

The House introduces Gucci Pet Collection — a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation.

An ode to the beauty of travel through a Summer-ready selection, featuring items exclusive to noteworthy destinations around the world.

Flora, fauna, and House iconography develop a compelling visual narrative across new decorative homeware.

Gucci Attache is a bag that reinterprets tradition and the system of House codes while transporting a silhouette, which draws from an intuition and an attitude of the 1970s.

Unveiling the latest Gucci eyewear collection, a new set of images and video take the viewer on a dreamlike car ride alongside Billie Eilish.

From the culture of travel that forms the history of the brand comes the new Gucci Valigeria campaign, featuring actor, screenwriter, director, and musician Ryan Gosling.

The House presents the Gucci HA HA HA campaign that captures moments of the human desire for masculine transformation, interpreted by British singer-songwriter and actor, Harry Styles.

Celebrating the connection between the House and the world of gaming.

This year’s Gucci Gift campaign draws inspiration from the world of travel in a nod to the House’s founding history and heritage.

Dakota Johnson stars in a new film and imagery that revisit the emblematic handbag’s storied origins.

Gucci is adding an exclusive selection of new pieces to its Hortus Deliciarum High Jewelry collection.

The Gucci Fall Winter 2023 Women's Collection connects the creative cultures that cross-pollinate the history of the House in an evocative but contemporary proposal.

The Horsebit 1955 is captured in a new campaign shot by Mert&Marcus and featuring Halle Bailey, Hanni, and Julia Garner.

The House boldly enters into its next High Watchmaking endeavour: a dreamlike, horological spaceflight into the Gucci universe.

Supermodel Liu Wen stars in the House’s latest campaign dedicated to the Bamboo 1947.

The House presents Gucci Summer Stories, a collection designed to capture the spirit of summer, exploration, and escape.

The show is the first of its kind to take place within the ceremonial courtyard of the 14th century Gyeongbokgung Palace.

The House presents the newest evolutions of GUCCI 25H, the collection of timepieces fusing retro aesthetic and modern execution.

A representation of life and time narrated through the ever-changing seasons.

Gucci presents new Horsebit jewelry and watches, as part of the 70th anniversary celebrations of this iconic emblem.

For Fall Winter 2023, the House presents a new campaign starring Vittoria Ceretti, Aboubakar Konte and Brando Erba, captured in Milan by photographer David Sims.

The new Gucci Jewelry campaign stars Daria Werbowy wear ing pieces from the Marina Chain jewelry collection, captured through the lens of photographer David Sims.

Gucci reveals its latest Spring Summer 2024 Collection Gucci Ancora, the debut show under the artistic vision of Creative Director Sabato de Sarno.

Kendall Jenner and Bad Bunny are the new faces of Gucci Valigeria.

At the 2023 LACMA Art+Film Gala, Gucci presented Ancora Notte, the first eveningwear collection by Creative Director Sabato De Sarno.

Gucci unveiled an innovative iteration of its heritage Horsebit 1955 bag, transformed through an asymmetrical aesthetic and brought to life in Demetra.

The House unveils this year’s Gucci Gift campaign proposing a curated selection of offerings designed to inspire the art of gifting.

The new Gucci Eyewear collection combines heritage details with a modern and unexpected design approach.

Envisioned for mountain getaways or cold days in the city, the Gucci Après-Ski selection comprises a wardrobe of sporty styles in vibrant hues.

The House unveils its Gucci Ancora campaign, transcending the boundaries of fashion with a narrative that celebrates personal expression, beauty, and a timeless allure.

It’s a story of movies, of my beloved Italy, of intellectuals and travels around the world but still feeling at home wherever you are.

Gucci now presents a new chapter of the story dedicated to its High Jewelry collection, a testament to the House’s unique craftmanship, artistry, and attention to detail.

Seek a small subversive gesture. View things from a perspective different from what is presumed most appropriate, not following the rules.

The campaign, featuring British actor Kingsley Ben-Adir, unfolds in a minimalistic setting, where relaxed portraits narrate the enduring legacy of this timeless style.

Effortlessly casual and chic looks complement the timeless elegance that defines the House’s travel collections.

Gucci High Watchmaking reaches unprecedented heights with new complications that combine groundbreaking innovation and the house’s unmistakable codes.

The House unveils Gucci Lido, a new collection that pays homage to the enchanting allure of coastal living.

With cures taken from established House icons and emblematic Double G hardware, it presents an evolution of the GG Marmont silhouette.

Dichotomies: rigor and extravagance, strength in delicacy, Englishness with an Italian accent.

Gucci unveils its Fall Winter 2024 men’s campaign portraying a tableau of distinctive personalities that embody the Creative Director’s first men’s collection for the House.

This collection speaks of encounters – incontri – between the city and the beach, and among people who love life.

The Gucci Interlocking watch collection reflects the essence of modern elegance and sophistication.

The House’s latest campaign celebrates 20 years of the Horsebit Fine Jewelry collection.

The newest Gucci Dive watches elevate the collection’s adventurous spirit with contemporary updates.

The exploration of the heritage. Because that casual grandeur has been part of Gucci since the very beginning.

The House unveils "We Will Always Have London", a new campaign by Creative Director Sabato De Sarno to present the Gucci Blondie bag and Cruise 2025 collection.

The House unveils the new Gucci Gift campaign, envisioned by Creative Director Sabato De Sarno, which will unfold across four chapters throughout the holiday season.

The Gucci Pre Fall 2025 collection explores the essence of the 1970s, capturing a sense of boundless freedom and weaving it with a contemporary vision of the House’s heritage.