The Alchemist’s Garden Welcomes 1921: A New Eau De Parfum Celebrating 100 Years Of Gucci

1921 enters The Alchemist’s Garden as Gucci marks its 100^th Anniversary. With a special name dedicated to the momentous occasion, the new fragrance reflects the House’s modern yet timeless codes. Created around the distinctive Neroli Flower, blended with the Limone Cedrato fruit from Florence, it is a tribute to the beautiful city where Gucci was born a century ago – hence the evocative name, 1921.

A customizable collection of eaux de parfum, perfumed oils and acque profumate, The Alchemist’s Garden is inspired by the art of alchemy: all scents are built around a hero ingredient and can be layered together to create unique combinations. Taking the number of eaux de parfum in the collection from ten to eleven, 1921 continues the story of magic and imagination created by Master Perfumer Alberto Morillas and Gucci Creative Director Alessandro Michele.

The Alchemist’s Garden 1921 eau de parfum

Widely appreciated for its floral and sweet notes, the Neroli Flower is obtained from the steam distillation of the orange flower. Its complexity is both intense and subtle, combining an elegant density with a fizzy green edge. The greenness of the Neroli Flower blends effortlessly with the sparkling freshness of the Limone Cedrato. A zesty ingredient fresher and more floral than the lemon fruit, while reminiscent of the woody verbena plant, it leaves a lasting, lingering impression on those who encounter it. Bringing richness, intensity, and an unrivalled lastingness to the fragrance, Oakmoss provides an earthy, lush forest-like quality, a sophisticated signature note that justifies 1921 as a genderless scent for all seasons.

The Packaging

Inspired by the bottles found on the wooden shelves of a vintage apothecary, curious pharmacy jars and the first perfumery containers, The Alchemist’s Garden 1921 bottle comes in a transparent green glass, as an homage to one of the House’s emblematic colours. Sprayed with an intricate design, Gucci lettering and decoration appear in gold on the bottle. Emblazoned with a wreath held up by a hand, the circular shape symbolises everlasting growth and strength; no beginning or end, just the solid beauty of a hundred years past. Striking yet delicate, the bottle is housed within a regal green box accented with gold lettering for the Gucci logo and The Alchemist’s Garden’s peculiar ornamental designs.

The Campaign

While previous campaigns for The Alchemist’s Garden take place in rich settings of opulent and furniturefilled environments, this time the gaze turns to the garden as the new 1921 scent appears amidst the wider collection within a luxury solarium greenhouse. Captured by Colin Dodgson, with art direction by Christopher Simmonds, nature takes centre stage in the images, with the perfume bottles surrounded by a treasure trove of lush foliage, plant cuttings and antiques, in addition to scientific flasks and gardening tools that suggest on-going experimentation. Each campaign shot also features part of The Alchemist’s Garden flourishes from the designs on the box, finished with the words: Celebrating 100 years.

Designed for Gucci fans and The Alchemist’s Garden collection lovers around the world, 1921 is available from June 7^th, 2021.

About Gucci

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment in redefining luxury, while celebrating the creativity, innovation and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry and watches.

For further information about Gucci visit www.gucci.com.