Gucci Unveils New Styles Of The Gucci 25h Watch Collection

The House presents the newest evolutions of GUCCI 25H, the collection of timepieces fusing retro aesthetic and modern execution. Evoking the sleek forms of contemporary architecture, GUCCI 25H variations are defined by streamlined silhouettes, ultra-thin profiles and sharp, sculptured lines featuring contrasting finishes and an integrated bracelet, crown and bezel.

Following the unveil of the campaign starring Oscar-winning actress and film producer Jessica Chastain and British actor, producer and musician Idris Elba, the latest film and imagery display two exquisite 40mm automatic editions fitted with the House’s GG727.25A caliber, which can be glimpsed through a transparent case back. The styles are proposed with a captivating blue dial, one featuring a steel case, yellow gold bezel and matching blue alligator strap, and one with a steel case and five-link bracelet. Additional 34 and 38mm quartz editions, crafted with an ultra-thin 4mm case, are presented with elegant colored leather straps. Showcasing a steel or yellow gold-plated case and a silver or golden brass dial, the smaller versions feature a blue, red, or white strap, while the other two are offered with a refined black or blue shade.

Campaign credits

Art Director: Ezra Petronio and Lana Petrusevych
Photographer & Director: Thomas Lagrange
Music: Leftfield
“Phat Planet” (N. Barnes; P. Daley)
© Hard (UK) Hands Publishing Ltd
Courtesy of BMG Rights Management (Italy) srl
(P) 1999 Sony Music Entertainment UK Limited