Gucci Brand
Gucci Presents A New Design Of The GG Marmont Handbag
Luxferity, 23.06.2025
Embellished with the archival Double G logo that was first introduced in the 1970s, the GG Marmont bag has established itself as a signature style of the House. The two capital letters of the style’s name refer to this very emblem, recognizable by the partial overlapping hardware on the handbag’s front. It's a direct homage to the initials of Guccio Gucci as well as the family’s tradition of giving the eldest child a name that starts with ‘G.’
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In 2025, the House presented a new design of the GG Marmont handbag, with soft leather, and featuring a slender pocket on the back of the medium and larger silhouettes. The emblematic hardware and sliding chain handle are polished in gold or silver finishes.
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