Gucci Announces Design Ancora, A Special Project During 2024 Milan Design Week

Design Ancora is the occasion for Gucci’s Creative Director Sabato De Sarno to define the multifaceted meaning of iconicity at the intersection of the solid legacies of design masters and brands. The golden age of Italian design has contributed to broadcast worldwide the Italian mastery, across craftmanship and serial reproduction. An enlightened alliance of our well-rooted professionismo colto and a widespread pragmatism.

The project, which will be presented during Milan Design Week 2024, showcases a special edition of five objects from a bygone era that are symbols of Italianity, and even more so of Milananness, with the intention of representing contemporaneity through the interpretation of their iconicity.

Architect Guillermo Santomà will contribute to the special project and lend his international vision by designing the space to showcase the products, which will subsequently be available for purchase on Gucci's website following the presentation.