Gucci Brand


Gucci Receives Award For “We Will Always Have London” Campaign

Luxferity, 03.12.2024

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Gucci Receives Award For “We Will Always Have London” Campaign

Gucci Receives Award For “We Will Always Have London” Campaign

On Monday, December 2, 2024, Gucci was honored with a Special Recognition Award for its “We Will Always Have London” campaign at the Fashion Awards 2024, held at the Royal Albert Hall in London. The award acknowledged Gucci’s enduring contribution to the fashion industry and its ongoing commitment to British excellence and innovation.

Gucci Receives Award For “We Will Always Have London” Campaign

The campaign, conceived by Creative Director Sabato De Sarno and photographed by renowned artist and activist Nan Goldin, features cultural icons Debbie Harry and Kelsey Lu, serving as a vibrant tribute to London’s creative energy and its profound influence on global fashion.

Gucci Receives Award For “We Will Always Have London” Campaign

Gucci’s century-long relationship with London was further celebrated with this award, highlighting the city’s key role in the House’s story. Earlier this year, the brand strengthened this connection by hosting the Cruise 2025 fashion show at Tate Modern, underscoring London’s significance as both a muse and a platform for artistic and fashion innovation.

Gucci Receives Award For “We Will Always Have London” Campaign

At the ceremony, Nan Goldin and Kelsey Lu accepted the award, presented by Chioma Nnadi, Head of Editorial Content at British Vogue. The evening featured a surprise performance by Debbie Harry, who sang the iconic “Heart of Glass” while dressed in a custom Gucci creation.

Gucci Receives Award For “We Will Always Have London” Campaign

Celebrating with Sabato De Sarno, Stefano Cantino and Francesca Bellettini were; Olivia Dean, Yanan Wan and Sabine Getty, wearing gowns from the second Gucci Notte eveningwear collection, and Debbie Harry, Nan Goldin, Kelsey Lu, Pixie Geldof, George Barnett, Chioma Nnadi and Benoît Delhomme, wearing Gucci.

Gucci Receives Award For “We Will Always Have London” Campaign

Gucci Receives Award For “We Will Always Have London” Campaign

Gucci Receives Award For “We Will Always Have London” Campaign

Gucci Receives Award For “We Will Always Have London” CampaignGucci Receives Award For “We Will Always Have London” Campaign

Gucci Receives Award For “We Will Always Have London” CampaignGucci Receives Award For “We Will Always Have London” Campaign

Gucci Receives Award For “We Will Always Have London” CampaignGucci Receives Award For “We Will Always Have London” Campaign