Gucci Inaugurates The Reopening Of Its Boutique In Saint-Tropez

Gucci reopened its newly renovated boutique in Saint-Tropez. Located at 72, rue François Sibilli, between the port and the place des Lices, the space spans over 200 square meters across two floors and carries a wide array of pieces comprising ready-to-wear and accessories for both men and women. Guests are welcomed to discover the House’s signature handbags lines including the Jackie 1961, the Bamboo 1947 and the Horsebit 1955 along with a curated selection of precious jewelry pieces. In addition, the boutique showcases items from the Gucci Valigeria collection envisioned for the perfect get-away.

Situated in a classic Saint-Tropez house characterized by the typical green shutters that define the surrounding landscape, the boutique is crowned by a private garden designed around an old well providing guests with a space to relax, enjoy the greenery and immerse themselves in the beautiful atmosphere of the French Riviera.

The design of the interiors complements the outdoors evoking the unique beauty of the Cote D’Azur through light-toned hues and the implementation of local materials and finishes. Floors are adorned with Liberty style mosaics recreating curved volutes designs typical of the early 20th century. Natural oak panels found across walls harmoniously complement woven rattan finishes in a nod to local craftmanship traditions. Envisioned to make guests feel at home, the store is framed with newly designed racks inspired by classic brass designs associated with drawers reminiscent of hard sided trunks inspired by the House’s luggage offer. Carpets and curtains match the boutique’s sophisticated palette evoking the light-hearted spirit of warm summer days. Ensuring the most comfortable and intimate shopping experience, guests may reserve a dedicated room within the store to enjoy privacy and special services tailored to their specific needs.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LEED guidelines and principles; monitor and promote energy efficiency.

Furthering the House’s connection to Saint-Tropez, Gucci collaborated with Loulou Ramatuelle Beach Club. From June 1^st until the end of September, the renowned beach club undergoes a captivating transformation, immersing visitors in the world of Gucci.

In occasion of this exclusive partnership Gucci introduces its unique aesthetic to every aspect of the Loulou Ramatuelle Beach Club experience. Umbrellas, sunbeds, towels, cushions, and more are adorned with the House’s signature Interlocking G logo, stripe patterns and a fresh palette creating the ultimate luxury destination for the summer.

The space also hosts a temporary Gucci pop-up allowing visitors to discover the exclusive capsule collection envisioned for Saint-Tropez directly at the picturesque location along with pieces from the Summer Stories collection. For an all-round experience, the bar offers a special a selection of cocktails and menus curated by Giardino 25, the House’s all-day café and cocktail bar in the heart of Florence.