Bulgari Brand

AMOROMA is the creative concept behind Bulgari’s new SS22 Leather Goods & Accessories Collection.

Diva Finissima Minute Repeater - The magical union of Italian jewellery artistry and Swiss watchmaking genius.

Bulgari debuts breathtaking jewellery masterpieces featuring a new in-house micro-movement.

Shifting the paradigm of modern-day watchmaking, Bulgari has established itself as the Master of the Estetica della Meccanica.

The Lvcea timepieces round out the LVMH Watch Week selection, speaking the language of light.

Serpenti Forever's glam meets the magnificence of rubies.

Serpenti Forever's glam meets the magnificence of emeralds.

Bulgari, the magnificent and contemporary Italian jeweler, master of colored gemstones, announced the grand reopening of the store in Zurich’s most exclusive street on Bahnhofstrasse.

Actress and singer Selena Gomez wore BVLGARI’s Serpenti necklace paired with High Jewelry diamond earrings and emerald ring to the 2022 SAG Award Show in Santa Monica, CA.

(MORE THAN) A NAME ON YOUR WRIST. YOU HAVE TO ACKNOWLEDGE IT, YOU HAVE TO LOVE IT, YOU HAVE TO DARE... TO WEAR A NAME ON YOUR WRIST.

Now, inviting everyone on a new journey of color, Bulgari takes us to the mysterious heart of Tajikistan, the country from which some of the most marvellous spinels come.

Octo Finissimo Ultra is far more than the world's thinnest mechanical watch.

Brand ambassador and award-winning actress, Zendaya shined in an iconic Bvlgari Serpenti High Jewelry necklace with over 13 carats of step cut diamonds set in white gold.

Octo Finissimo Minute Repeater, Chronograph GMT Automatic and Tourbillon Chronograph Skeleton Automatic: three legendary watches celebrate the Bulgari vision of masculine elegance.

Wednesday evening, Bahnhofstrasse 25 was celebrating the reopening of the official boutique of Bulgari in Zurich.

The master of coloured gemstones marks the 70-year reign of Queen Elizabeth II with the creation of its one-of-a-kind ‘Jubilee Emerald Garden’ High Jewellery set.

This is the story behind the 2022 Serpenti Viper jewellery introductions, the latest. hypnotic chapter in the fascinating Bulgari snake adventure.

On the occasion of Mother's Day, Bulgari and Save the Children translate these wishes in the images of the new “My wish for you”, to be launched on Bulgari’s official digital channels on May 8th.

Bulgari x Ducati is an encounter between two Italian icons in the realm of mechanics, driven by all the attendant passion.

The Roman jewelry maison unveils the new Brand campaign “Unexpected Wonders”, starring its global ambassadors.

Today, Bahnhofstrasse 25 was celebrating the vernissage of Simon Berger’s first collaboration with Bulgari in the freshly renewed store in Zurich: Serpenti by Simon Berger.

The magnificent Roman High Jeweller, presented Bulgari Eden The Garden of Wonders, a spectacular collection of more than 140 one-of-a-kind jewellery masterpieces and high-end watches.

Bulgari invites you to discover an extraordinary world of marvels, boundless creativity and unrivaled mastery with the launch of its latest High Jewelry and High-End Watches collection.

Bulgari Eden The Garden of Wonders collection features extraordinary High End watches combining the most sophisticated design with unparalleled craftsmanship.

The Roman Jeweller presents a patented NFT watch ecosystemt its first NFT High Jewellery creations and the absolute preview of the Bulgari metaverse concept at the global tech event in Paris.

The Cultivist and Bulgari hosted an artist lunch at Messe Basel – the Swiss location for both Design Miami Basel and Art Basel.

Bulgari Hotels & Resorts announced that an agreement has been signed for a new luxury resort in the Maldives.

After its launch last February, Bulgari has unveiled the winning group of the Swiss Genius.

BVLGARI introduces the Divas' Dream Minute Repeater, an Haute Horlogerie watch that shines with the boldness of the Jeweller of Time.

Bulgari invites you to a festival of contrasts and surprises for Geneva Watch Days 2022.

The Octo Finissimo Skeleton 8 Days is a perfect fusion of design and watchmaking expertise and embodies the quintessence of the Octo spirit.

The Serpenti Seduttori Tourbillon dazzles and inspires in a stunningly modern version.

Bulgari announced the release of its new 2022 brand campaign for watches, “Unexpected Wonders.”

Bulgari’s innovative and creative DNA is reflected in the way the material is fashioned.

Bulgari has opened its doors to reveal the secrets and fascination behind the creation of its stunning High Jewelry collections.

The last legend completing this saga on the theme of black and known by its BB initials is the BVLGARI BVLGARI.

Astonishing chromatic combinations and the luxurious, ultra-cuddly feel of shearling.

Bulgari now brings to the fore the unfading charm of Tubogas with new jewellery creations.

One year after winning the “Aiguille d’Or”, Bvlgari sparkles again at Grand Prix d’Horlogerie de Geneve 2022 with two prestigious awards.

Bulgari embarks on a new chapter with award-winning media artist and director Refik Anadol.

What a goal for Mickey Mouse!

Awake your sense of wonder, and experience the season with fresh eyes, finding beauty and charm in every facet of the life.

A special edition of 50 pieces committed to preserving the model’s contemporary identity codes.

The jewellery watches of the Rome-based Maison accompany the most precious moments of life.

Bulgari Hotel Tokyo will open on April 4th, 2023.

Shedding its skin for three quarters of a century, Bulgari Serpenti celebrates its 75th Anniversary in 2023.

Stars shone in BVLGARI while attending the 29th Annual Screen Actors Guild Awards at the Fairmont Century Plaza tonight in Los Angeles.

Stars wore Bulgari jewellery at the 95th Academy Awards in Los Angeles.

In March 2023, Bulgari launches the second edition of the Swiss Genius, a contest focused on Innovation in Corporate Social Responsibility.

The Octo Roma opens a new chapter in its legacy, elevating any attire with its impeccable flair.

Shedding its skin for three quarters of a century, Bulgari Serpenti celebrates its 75th Anniversary in 2023.

Bulgari Global Brand Ambassador Anne Hathaway channeled Bulgari signature aesthetic wearing a necklace from the Monete Collection at this year’s Met Gala.

With the 2023 Brand Campaign, Bulgari continues its unending quest for magnificence, capturing the hidden wonders and unique emotions that make every day extra-ordinary.

Bulgari showcases the pinnacle of High Jewelry by retracing an imaginary trip across the Mediterranean Sea.

What better material than marble to express the distinctness of Bulgari and dare the Roman brand to transform a watchmaking feat into an artistic masterpiece?

The Roman Jeweller of Precious Skins introduces a new universal icon inspired by the timeless elegance of the Eternal City.

To celebrate the 75th anniversary of Serpenti, Bulgari opened the Serpenti 75 Years of Infinite Tales show at the Dazi in Piazza Sempione.

Driven by its time-honored goldsmithing tradition, Bulgari lifts the ancient Roman craft to the level of a modern art form.

Serpenti Misteriosi Cleopatra shines at the Grand Prix D’Horlogerie de Geneve by winning the prestigious Jewellery award.

The Divas’ Dream Peacock legacy unfolds further with new interpretations embracing marquetry.

At the Gran Turismo World Series Finals in Barcelona, Bulgari made not one but two spectacular reveals.

Bulgari, the magnificent Roman High Jeweller, announced the reopening of its St. Moritz boutique, the very first Bulgari store in Switzerland, opened in 1906.

Bulgari and Save The Children celebrate 15 years of a successful partnership with the launch of a new custom made necklace and the #Withmewithyou campaign.

Brand ambassador, Zendaya shined in BVLGARI while attending the premiere of "Dune: Part Two" at Josie Robertson Plaza tonight in New York.

Brand ambassador, Zendaya shined in BVLGARI while attending the 2024 Green Carpet Fashion Awards at the 1 Hotel yesterday in West Hollywood.

Octo Finissimo in three Limited Editions dedicated to the Mastery of Trompe L’oeil featuring ingeniously designed blends of art, technique, and freehand drawing.

Today we can craft the magnificent future of tomorrow.

The very first artistic collaboration on the Serpenti Tubogas collection celebrates the fleeting splendor of nature, a theme dear to Japanese architect Tadao Ando.

In 2024 Bvlgari elevates the contemporary elegance of the Bvlgari Aluminium by exploring three new creative horizons.

Bvlgari global ambassador Zendaya shined at the 2024 Met Gala themed ‘Sleeping Beauties: Reawakening Fashion’.

Bvlgari Ambassador Cailee Spaeny shined In Bvlgari At The 2024 Met Gala.

The Roman Jeweler unveils to the world “Aeterna”, the new High-End collection, paying tribute to the Maison’s 140th anniversary and to its ability to reinvent itself.

Bvlgari unveils its new magnificent brand campaign starring global ambassadors Anne Hathaway, Zendaya and Liu Yifei: An ode to personal renewal through endless rebirths.

Born under the sign of exquisite craftsmanship, the BVLGARI Fall-Winter 2024 Women’s Eyewear Collection expresses the sense of freedom beyond time and space.

This will be the 12th gem of the Jeweler’s Hospitality collection, scheduled to open in 2026.

Bvlgari Aluminium GMT X Fender® Limited Edition: A tribute to craftsmanship and emotion.

Bvlgari, the Jeweller of Time, transforms the iconic Serpenti Pallini through the magic of the Piccolissimo calibre, a miniature mechanical heart.

The new Octo Roma watches play tritone intervals, created by Bvlgari in collaboration with the Italian-Swiss conductor Lorenzo Viotti.

"A watch that speaks of time not as a measurement but as a space shaped by a metaphysical concept." - Laurent Grasso

Bvlgari marked the launch of its latest Tubogas jewelry collection with exclusive events at the Cercle des Bains in Geneva and Schiffbau/La Salle in Zurich.