Bulgari Unveils The New Brand Campaign: “Unexpected Wonders”

Bulgari announced the launch of its 2022 brand campaign “Unexpected Wonders”.

In its latest campaign, along with showcasing some of its signature icons, the Roman jeweler tapped an incredible roster of talents with impressive impact and local engagement across the world. With “Unexpected Wonders” Bulgari more than ever asserts its unique status of Jeweler of Stars and Star of Jewelers.

Titled “Unexpected Wonders”, the new Brand Campaign, - shot in Rome, the city that never stops to amaze and stands as an eternal source of inspiration for Bulgari, - feels like an invite to fully appreciate the joy sourcing from the smallest, simplest things. Because the ordinary can be ultimately extraordinary.

To present its jewelry and watches creations, Bulgari will rely on five extraordinary women. The list includes some longtime friends of the house, such as American actress Zendaya,  BLACKPINK singer Lalisa aka LISA and Chinese actress Shu Qi; but also two prestigious new entries with Academy-Award winning actress Anne Hathaway and U.S.-based Indian actress Priyanka Chopra Jonas. The high-profile talents have been lensed by Dan Jackson and Chris Colls, masters in portraying the strong and multifaceted nature of their personalities.

In particular, Anne Hathaway is captured wearing sumptuous High Jewelry creations, or timeless pieces from the Serpenti range, but also refined jewellery and watches of the Divas’ Dream collection. At the same time, Zendaya unveils with sophistication the High Jewelry works of art, moreover she expresses her personality through the B.zero1 and BB collection. While Priyanka Chopra Jonas endorses both the High Jewelry collection and the Serpenti sign with confidence; LISA’s cool, edgy style resonates with the necklaces and rings of the B.Zero1 lineup. The Korean music star also shows her sophisticated side wearing the elegant pendants of the Divas’ Dream collection.

Together they epitomize the diversity, equity and inclusion driving Bulgari ethics and values as well as confirm Bulgari status of Jeweler of Stars.

Along with starring in the images shot by Dan Jackson, Zendaya and Anne Hathaway are the protagonists of a brand movie directed by Academy Award-winner Paolo Sorrentino. Experiencing small and big wonders, the two superstars explore a magical rain of flowers and a breathtaking view of the magnificence of Rome. They furthermore enjoy their freedom dancing in the rooms of a sumptuous palazzo, wearing the wonderful jewels of the Bulgari collections and indulging into sweet memories.