Bulgari Brand


Bulgari And Save The Children Make A Special Wish For All Mothers In The World

Luxferity, 06.05.2022

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Bulgari And Save The Children Make A Special Wish For All Mothers In The World

A life full of love, in which to feel supported in the own choices and decisions. A life full of dreams, in which to learn every day. An exciting future, with hopes to pursue and ambitions to achieve. These and other wishes are what mothers all over the world express for their children during every moment of their existence. But children have wishes for their mothers too.

On the occasion of Mother's Day, Bulgari and Save the Children translate these wishes in the images of the new “My wish for you”, to be launched on Bulgari’s official digital channels on May 8th.

A caress, a smile, an embrace. Two hands that guide and sustain the destiny in continuous progress of a child. The meaningful gestures of a mother towards her child become the powerful symbols of all the simple yet significant gestures one can make.

Bulgari And Save The Children Make A Special Wish For All Mothers In The World

A meaningful act like that of giving the own mother the silver and black ceramic ring from the custom-made Bulgari and Save the Children collection. A B.zero1 silver and ceramic ring, bracelet and pendant respectively retailed at 550 CHF, 580 CHF and 620 CHF, a BVLGARI BVLGARI silver and onyx pendant retailed at 770 CHF.  Indeed, for every piece sold, a part of the proceeds is donated to the Charity to fund programs providing support and opportunities to the world’s most vulnerable children.

Bulgari And Save The Children Make A Special Wish For All Mothers In The World

An invitation to thank all the mothers - and to make a wish for them - the video tells of this indissoluble bond by embracing the perspective of children, since ever the center of Bulgari’s and Save the Children’s shared path.

Bulgari And Save The Children Make A Special Wish For All Mothers In The World

With the “My wish for you” initiative, Bulgari and Save the Children not only celebrate Mother's Day in a meaningful way, but they once more renew their commitment in guaranteeing quality education as an indispensable premise for development.

Bulgari And Save The Children Make A Special Wish For All Mothers In The World

Proud to have been partner of Save the Children over the last 13 years, to date Bulgari has donated over 100 million dollars to the Charity, an incredible achievement that allowed to reach more than 2 million disadvantaged children in the world through four key areas of intervention: Education, Fighting Poverty, Youth Empowerment and Emergency Response.

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