Bulgari Brand
Bulgari Presents The First Docufilm Ever About A High Jewelry Maison: Inside The Dream
Luxferity, 13.09.2022
The first docufilm ever about a High Jewelry Maison, produced by Terminal 9 Studios, is available on Prime Video in approximately 100 countries from September 13, following the worldwide premiere at the Toronto International Film Festival.
For the first time ever a High Jewelry Maison invites you to discover its world of wonders: Bulgari has opened its doors to reveal the secrets and fascination behind the creation of its stunning High Jewelry collections. Offering an unprecedented look behind the scenes of the whole creative process, Bulgari uncovers the secrets of the process of making, from the stunning gems to the red carpet, from dream to magnificent reality.
Produced by Terminal9 Studios, available on Prime Video and directed by emerging talent Matthieu Menu, the docufilm will premiere at the Toronto International Film Festival®, of which Bulgari is official jewelry partner.
The exciting journey from glorious gemstone to precious masterpiece follows the footsteps of Lucia Silvestri, Bulgari’s Jewelry Creative Director. Known as the woman who buys the most extraordinary gemstones in the world, Lucia learnt her business directly from the Bulgari family, making her way year after year into a largely male-dominated industry. Constantly surrounded by the beauty of the Eternal City, the Maison’s inexhaustible source of inspiration, she enjoys the privilege of following every single step behind the creation of a High Jewelry masterpiece, bearing daily witness of how magic happens.
From the search for precious gems in Jaipur, India, to the conception of unique pieces in Bulgari’s headquarter in Rome, through the masterful artisanal production at Bulgari’s Workshop, a secret location where the most exclusive jewels are crafted, each stage of the journey uncovers the unique talents and skills that come into play in the quest for wonder.
But the ultimate purpose of a jewel is definitely to be worn. And this is how Bulgari’s daily mission is intertwined with the life of five extraordinary women, longtime friends of the Roman Jeweler, such as American actress Zendaya, Italian digital entrepreneur and fashion icon Chiara Ferragni, BLACKPINK singer Lalisa aka LISA, supermodel Lily Aldridge and U.S.-based Indian actress Priyanka Chopra Jonas.
A stellar cast of multifaceted women, with different backgrounds, stories and talents, united by intimate, personal and inspiring ties, as well as by the same love for beauty and breathtaking jewelry.
One of these stunning creations is the Serpenti Hypnotic Emerald necklace, a caliber of craft treasuring a staggering 93.83 carat Colombian cabochon-cut emerald with its sinuous body preciously set with diamonds and emeralds. As the first person ever to wear the magnificent masterpiece, Zendaya made a mesmerizing arrival at the red carpet of the 78th Venice International Film Festival, unveiling to the world the breathtaking result of a year-long journey.
A story of passion, mastery and endless search for wonder. Because in the end the dream is a spark of joy that lights up in front of something simply unique.
The docufilm “Inside the Dream” is available on Prime Video in approximately 100 countries worldwide from September 13.