Bvlgari Presents Its New Magnifica Serpenti Forever Ruby One-of-a-kind Bag

From the search of the rarest gems of nature to the adoption of the most exclusive crafting techniques, Bulgari's strenuous commitment towards ultimate magnificence underlies all its activities, from jewellery to watchmaking through leather goods.

This peculiar combination of breath-taking beauty, artful craftsmanship and boundless inspiration takes shape in Bulgari's Magnifica collection, which now embraces the world of leather goods for the first time.

Born from the Roman jeweller's unrivalled mastery with precious stones and Serpenti's unstoppable ability to undergo spellbinding metamorphosis, the Magnifico Serpenti Forever Ruby One-of-a-kind bag in crocodile skin fuses Bulgari's unmatched jewellery savoir faire with its highest creativity and know how in the field of Leather Goods.

Crafted like a High Jewellery piece in every detail - from material sourcing to manufacture through design - the bag is a celebration of the regal ruby, the king of gems. Treasuring the royal-red hues that will forever be a metaphor for desire and passion, this unique gift of nature inspires with creative fire and ecstatic dreams. It is the beating heart of Bulgari's coloured jewels, a witness of timeless tales of burning love, glowing passionate energy from within. Every ruby has a character, a soul, an extraordinary story to be told, but only the finest ones, have the right qualities to enter the gates of Bulgari.

For the one-of-a-kind jewel bag, the splendid gem has been chosen by Bulgari to glorify the serpent's magnetic gaze: two pear shaped rubies totalizing 3.51 carats are set on the iconic snakehead closure instead of the eyes, framed by a bedazzling diamond pave which brings the stone's extraordinary colour to light. An audacious display of Bulgari's unparalleled mastery in the field of convertible jewellery, the precious snakehead in 18 kt white gold can be detached and worn like a pendant or a brooch, unveiling a smaller full-diamond snakehead closure as a fixed decorative component of the bag.

The well-structured body of the bag is crafted in ultra-luxe crocodile skin, one of the most exclusive materials in the realm of Leather Goods, particularly prized for its rich texture, unrivalled versatility and refined appearance, and elevated through a mix of traditional and innovative techniques by Bulgari's skilled artisans. As a master in capturing nature's inimitable nuances into its gem-inspired colour palette, the Jeweller of Leather Goods tinges the exquisite skin in ruby red and exalts its natural appeal through the "millennium finishing". An innovative process where a mix of waxes and caseins are activated through the final ironing at 120 degrees, conferring an alluringly shiny and brilliant look to the piece.

The unique creation comes in a dedicated High  Jewellery  packaging  in  berry  and saffron comprising two  wood boxes -  one for  the  bag and one for  the  necklace  -   and a third box holding the luxurious silk pouch.

Like a true piece of art, the bag took nearly eight months of work to complete and it is finished with the tag1/1, reminding that the piece is one-of-a-kind.

ABOUT BVLGARI:

Part of the LVMH Group, Bvlgari was founded in Rome in 188Li as a jewellery shop. Known as the magnificent Roman jeweller and master of coloured gems, Bvlgari has established a worldwide reputation for Italian excellence and enjoys renowned for its exquisite craftsmanship. The company's international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high end watches to accessories and perfumes, and featuring an unrivalled network of boutiques and hotels in the world's most exclusive shopping areas.
Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Corporate Social Responsibility and giving back - to nature and to the community