Bvlgari Presents Its New Magnifica Serpenti Forever Emerald One-of-a-kind Bag

Serpenti Forever's glam meets the magnificence of emeralds.

From the search of the rarest gems of nature to the adoption of the most exclusive crafting techniques, Bulgari's strenuous commitment towards ultimate magnificence underlies all its activities, from jewellery to watchmaking through leather goods.

This peculiar combination of breath-taking beauty, virtuous craftsmanship and boundless inspiration takes shape in Bulgari's Magnifica collection, which now embraces the world of leather goods for the first time.

Born from the Roman jeweller's unrivalled mastery with precious stones and Serpenti's unstoppable ability to undergo spellbinding metamorphosis, the Magnifico Serpenti Forever Emerald One-of-a-kind bag in crocodile skin fuses Bulgari's unmatched jewellery savoir faire with its highest creativity and know how in the field of Leather Goods.

Crafted like a High Jewellery piece in every detail - from material sourcing to manufacture through design -   the  bag is a celebration  of the sublime emerald, the gem of wisdom and truth treasuring the verdant hues of trees, spellbinding lakes and enchanted gardens. The gift of nature inspiring with poetry, bliss and eternal spring. Every emerald has a character, a soul, an extraordinary story to be told, but only the finest ones, less than 1%, have the right qualities to enter the gates of Bulgari. It is said that these ones to possess the "green flame" of purity.

For the one-of-a-kind jewel bag, the splendid gem has been chosen by Bulgari to glorify the serpent's magnetic gaze: two pear shaped emeralds totalizing 2.62 carats are set on the iconic snakehead closure instead of the eyes, framed by a bedazzling diamond pave which brings the stone's extraordinary colour to light. An audacious display of Bulgari's unparalleled mastery in the field of convertible jewellery, the precious snakehead in 18 kt white gold can be detached and worn like a pendant or a brooch, unveiling a smaller full-diamond snakehead  closure as a fixed decorative component of the bag.

The well-structured body of the bag is crafted in ultra-luxe crocodile skin, one of the most exclusive materials in the realm of Leather Goods, particularly prized for its rich texture, unrivalled versatility and refined appearance, and elevated through a mix of traditional and innovative techniques by Bulgari's skilled artisans. As a master in capturing nature's inimitable nuances into its gem-inspired colour palette, the Jeweller of Leather Goods tinges the exquisite skin in emerald green and exalts its natural appeal through the "millennium finishing". An innovative process where a mix of waxes and caseins are activated through the final ironing at 120 degrees, conferring an alluringly shiny and brilliant look to the piece.

The unique creation comes in a dedicated High Jewellery packaging in berry and saffron comprising two wood boxes - one for  the bag and one for  the necklace -  and a third box holding the luxurious silk pouch.

Like a true piece of art, the bag took nearly eight months of work to complete and it is finished with the tag1/1, reminding that the piece is one-of-a-kind.

ABOUT BVLGARI:

Part of the  LVMH Group, Bvlgari was founded in Rome in 188l/ as  a jewellery shop. Known as the magnificent Roman jeweller and master of coloured gems, Bvlgari has established a worldwide reputation for Italian excellence and enjoys renowned for its exquisite craftsmanship. The company's international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high end watches to accessories and perfumes, and featuring an unrivalled network of boutiques and hotels in the world's most exclusive shopping areas.
Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Corporate Social Responsibility and giving back - to nature and to the community