Bulgari Brand
Bvlgari Unveils Its New Magnificent Brand Campaign: Eternally Reborn
Luxferity, 29.05.2024
As every dawn brings the birth of a new day, Bvlgari’s creative spirit is Eternally Reborn. A perpetual cycle of rebirth and elevation that now becomes the driving force of the Bvlgari Eternally Reborn Brand Campaign, a powerful inspiration to embrace personal renewal, every day, with dare and confidence.
“Rose Quartz” Airbag
Since its inception in 1884, the Roman High Jeweler has pursued perpetual evolution as an inexhaustible source to build beauty and elevate life. Now, paying homage to its 140-years-long legacy of constant renewal, Bvlgari invites to embark on a meaningful journey of self-elevation inspired by its magnificent creations. In the role of unique talismans that capture the light of a new dawn, the Maison’s precious masterpieces unleash the strength and self-confidence to nurture personal growth.
Pendant Jewel “L’Origine Du Monde”
Directed by Nathalie Canguilhem and lensed by fashion photographer Zoey Grossman, the campaign stars Bvlgari’s Global Brand Ambassadors Anne Hathaway, Zendaya and Liu Yifei as they unfold their endless facets by experiencing a moment of self-awareness and continuous reinvention in Rome. Making their way through the Eternal City’s spectacular landmarks to the tune of the powerful song “Burning” by the Yeah Yeah Yeahs, the Bvlgari muses reflect their image in an eye-catching sequence of mirrors, capturing each of their facets and unique evolution. Like the infinite perspectives offered by the surface of a precious gem, this play of reflections explores the wide-ranging nature of each individual in search of a new version of oneself.
Pop Up Satin
With its unparalleled stratification of past and present, Rome is captured under an entirely new light, blurring the boundaries of time into a dynamic landscape of eternal modernity. The city’s timeless appeal has always lied in its remarkable ability to reinvent itself across the ages, an approach that underlies every one of Bvlgari’s undertakings.
Gold Cocktail Ring with Kunzite & Pink Sapphires
The Eternal city’s eclectic fusion of different eras and styles resounds into the distinctive designs, remarkable gems combinations and unparalleled craftsmanship of the jewelry masterpieces worn by the three ambassadors on their path of personal renewal. Permeated by a marvelous Rome’s dawn light, the talents shine in some of the most enchanting creations of Bvlgari’s Aeterna, the most extraordinary High Jewelry collection ever created by the magnificent Roman House, which make stunning appearances throughout the campaign video.
Jumpsuit Tuxedo
Precious gems, grown in the depths of the Earth and uncovered by Bvlgari to find new life in the amazing High Jewelry creations, blend with the goldsmiths’ know-how that evolves between tradition and innovation.
Bvlgari’s stunning muses intertwine with the Maison’s creativity that is constantly reborn, regenerating itself from its own heritage.
Rose Crystals And Pearls Earrings
And lastly the city of Rome, where the future grows from its heritage, sets the stage for this unparalleled atmosphere.
The secret of eternity is to be born and reborn again.
“Celestial Light” Wedding Dress
This drive for renewal is a powerful force that is not exclusively reflected in the history of Bvlgari and Rome. With the Eternally Reborn Stories, a digital activation launched in the frame of the new Brand Campaign, the Maison leaves room for people - from the Bvlgari universe but not only - to share their own experiences. Every evolution represents a rebirth, a new way of creating a personal and intimate connection with oneself, to understand the own desires, needs and emotions.
Gold Astra Ring with Rubies & Diamonds
Pop Up Lame Copper
Flat Light Brown Leather Sandal With Bows
As part of the Eternally Reborn activations, the tailor-made installation “Vista Aeterna”, created by Dutch designer Sabine Marcelis, also makes its mark offering a contemporary interpretation of Rome’s urban landscape. Situated in the heart of the city, at the iconic Piazza di Spagna, from May 19 to June 15, this dynamic installation consists of twelve travertine-based pillars adorned with reflective colored mirrors. These pillars rotate continuously throughout the day, tracing the path of the sun from dawn until dusk. Each rotation produces a new gradient, reminiscent of the dawn skies of Rome, while also reflecting a tinted view of the vibrant cityscape below. Providing an ever-changing vista, it is a perpetual celebration of the Eternal City’s brightness and architectural heritage.
