Bulgari Brand
Bulgari Introduces Its New 2023 Brand Campaign: Magnificence Never Ends
Luxferity, 25.05.2023
In the search for magnificence, there is no ending.
With the 2023 Brand Campaign, Bulgari continues its unending quest for magnificence, capturing the hidden wonders and unique emotions that make every day extra-ordinary. Like a vibrant energy awakening a new sense of freedom, this new Bulgari journey under the name of Magnificence Never Ends is an infinite exploration revealing the magic of life.
Lensed by photographer David Sims, the campaign stars the charismatic personalities of Bulgari Brand Ambassadors Anne Hathaway and Zendaya, lighting up the world around them wearing magnificent Bulgari jewels. The backdrop to this journey of continuous discovery is served by the city of Rome, an inexhaustible source of inspiration for Bulgari. A quintessential blend of different epochs and styles, the Eternal City has profoundly influenced Bulgari's eclectic aesthetics, finding new life into the Maison's distinctive designs, gemstone combinations and unparalleled craftsmanship. In turn, the stunning High Jewelry masterpieces worn by Bulgari's muses become the palpable expression of astonishing beauty and unlimited emotion, inviting to discover always new forms of wonder.
Leveraging last year's Unexpected Wonders campaign, suggesting that we can transform daily moments into instants of excitement, with Magnificence Never Ends Bulgari reminds us that new facets of inspiration are waiting to be discovered every day.
In the new version of the video by Paolo Sorrentino, Anne Hathaway and Zendaya invite us into their world, exploring the beauty that surrounds them. Be it dancing, relaxing, getting ready for a special moment or having a cup of tea in front of a Roman panorama, they exude the dynamism and strength of extraordinary women, eager to discover the infinite forms that beauty can take.
When you approach life with authenticity - when your vision is aligned to life's beauty - magnificence never ends.
