Bulgari Brand


Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

Luxferity, 21.04.2023

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Shedding its skin for three quarters of a century, Bulgari Serpenti celebrates its 75th Anniversary in 2023.

Having made its way into history as the icon of endless metamorphosis, its appeal remains unchanged through each creative transformation, always faithful to its original essence.

Transcending time, space and creativity, the tale of Bulgari’s Serpenti began in the late ‘40s in the worlds of Watches and Jewellery, later expanding into the universe of Leather Goods.

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

Over the decades, the icon successfully interpreted the spirit of every age, becoming a symbol of female empowerment from generation to generation.

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

On the occasion of the celebrations of the 75th anniversary of Serpenti, Bulgari hosted a festive night at the iconic Mascotte club in Zurich on Wednesday, April 19, moderated by Christa Rigozzi.

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

A special press conference was held by Monica Brannetti from Heritage Team, who shared her insightful stories about the iconic collection.

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich


Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

Bulgari was honored to share the party with ambassadors and friends of the brand such as Kevin Lütolf, Zoë Pastelle and Kristina Bazan.

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

Dora Live Band and Tanja Lacroix shared their energetic vibes through a lively show and dj set.

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

Bulgari Celebrates Serpenti's 75th Anniversary In Zurich

Bulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In ZurichBulgari Celebrates Serpenti's 75th Anniversary In Zurich