BVLGARI BVLGARI: New Beginnings

(MORE THAN) A NAME ON YOUR WRIST. YOU HAVE TO ACKNOWLEDGE IT, YOU HAVE TO LOVE IT, YOU HAVE TO DARE... TO WEAR A NAME ON YOUR WRIST.

Wear it, without showing it off. Show it off without overplaying it. Or overplay it without blushing. Dare to acknowledge it. Say it, show it, share it. Being yourself. Being BVLGARI BVLGARI.

Born as a statement made by Bulgari to its clients in 1975, Bulgari Roma became BVLGARI BVLGARI in 1977. It was a major design take at a time when brand names appeared only on dials. While the bezel thus becomes assertive and unequivocal, the dial is as minimalistic and sleek as possible. Across 45 years, BB has come to represent a declaration of the love people have for the Roman brand’s story and especially this watch. A love for themselves too, by being confident about who they are, being audacious enough to wear such an assertive watch. Inner power. Outer strength.  Be bold, beyond beautiful, be the one to be, be BVLGARI BVLGARI.

Do you know what BB stands for? A double B for BVLGARI BVLGARI. A watch that has written time, constantly renewed, while always on time. Strongly legitimized by its history while remaining perfectly on-trend, the BB is turning 45, yet starting a new move, experiencing a new beginning. Just as you are about to. Retaining its assertive bezel and iconic design, the BB keeps its unrivalled identity and fashionable uncopiable style expressed through four new iterations: two for ladies, and two for men, all in very monochromatic expressions. The 33-mm model stretches its tone-on-tone or two-tone vibe from case, dial to bracelet in two-hand style; while the 41 mm model also plays on an all-silvery tone-on-tone interpretation, while daring to offer a blue-lacquered dial as a twist.

Beyond the beautiful story of the Bulgari Bulgari watch

Born as a statement in 1975 and gifted by Bulgari to its hundred best clients, BVLGARI BVLGARI previously known as Bulgari Roma was a turning point that ignited the watch journey within Bulgari and set fire to a trend that has endured ever since. Officially named BVLGARI BVLGARI in 1977, the collection blazed a trail to success, translated into emblematic iterations through time.

Being bold, always…

With its ultra-visible and legible engraved bezel, the intangible aura of BVLGARI BVLGARI never ceases to fascinate. It instantly appeals as a statement of daring to be who one really is. Forty-five years ago, the strong expression of the BVLGARI BVLGARI spirit and its determination to assert itself shaped the story of a watch made of inner power and outer strength. An unconventional design that leaves a legacy engraved in 2x7 letters on a bezel. A fashionable icon, an unrivalled identity, a genuinely uncopiable watch design, rooted in history, looking to the future.  

So many codes and meanings are embedded within the BVLGARI BVLGARI watch collection. Yes, the watch has a story spanning 45 years. A timepiece that flaunts its Roman roots through powerful inspiration ingrained in the history of the Eternal City. Exuding the pride and strength embodied in a name engraved on the bezel itself, BVLGARI BVLGARI recalls the imperial Roman coins on which the outer part bore the emperor’s name, while the Roman font letters are reminiscent of the legendary Trajan column of which the round case evokes the iconic cylindrical shape.

Be the one to be

All this is part of the story of this watch and while we all have roots that define us, it is what we make of them that makes us who we are. Now it is your statement to make. Be the one to be!

Unapologetically edgy, BVLGARI BVLGARI is the watch chosen by the ones who live life on their own terms, who have the courage to face challenges with determination and audacity, who are convinced that a bold vision can shape your own life as you wish. BVLGARI BVLGARI is your self-expression, your statement-maker.

Be Bulgari Bulgari

In 2022, this iconic 20^th century timepiece retains its assertive and highly recognizable design interpreted through four new iterations.

Radiant in monochrome tone-on-tone steel, the new BVLGARI BVLGARI shines in a 33 mm diameter steel case perfectly attuned to its steel satin-polished bracelet. The pure silver-tone sunburst dial with its mirror effect is subtly enhanced by tone-on-tone hour-markers, while the crown features a signature cabochon-cut rubellite. Appearing in a two-tone steel and pink gold version, a second iterations features diamond hour-markers, sleek hands and the double logo engraved on a pink bezel. A minimalist, uncompromising design that soberly expresses time in a two-hand model, driven by a quartz movement.

Men can opt for a 41 mm steel case and its crown topped by a ceramic insert, framing a silver-toned sunburst or blue-lacquered dial and paired with a matching satin-brushed and polished steel bracelet. Powered by the in-house mechanical BVL191 movement driving minutes, seconds and date indications, the new models are endowed with a 42-hour power reserve and water resistance to 50 metres.

BE THE ONE  
BE BVLGARI BVLGARI