Prada Brand

The Prada Resort 2020 campaign celebrates the beauty of living, of reality, of today.

Prada has opened a new shop within the prestigious SKP South department store in Beijing.

On 19th and 20th of January, Prada presented the fourth iteration of Prada Mode in Paris.

The multitude characterizes Prada, an ever-shifting landscape of meaning, endlessly reinterpreted - not one woman, but many, changing ceaselessly, a reflection of fashion itself.

Prada is reopening its shops in Porto Cervo and Capri, and welcoming in the summer in the men’s and women’s stores in Forte dei Marmi with a completely revamped look.

The lifegiving energy of water inspired the Prada pop-up recently housed at Isetan department store, in Tokyo.

Prada will present Prada Mode Shanghai, the fifth iteration of Prada Mode, a traveling social club with a focus on contemporary culture.

Two Icons of Design and Innovation Come Together to Launch the A+P LUNA ROSSA 21 silhouette.

This collection explores the space that exists between conventional polar opposites - the point between simplicity and complexity, elegance and practicality, limitation and release, transmuted.

Miuccia Prada draws together diverse groups - gangs of women - for the Miu Miu Fall/Winter 2021 fashion show.

The Prada Linea Rossa campaign reinvents the brand’s iconic ‘red line’ as the demarcations of spaces designated for sport, universal markers recognised in communities around the world.

For the Prada Spring/Summer 2022 menswear show, AMO imagined a summer escape, concluding in a space where nature and artifact interact.

The Fall/Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.

For their Spring/Summer 2022 Prada collection, co-creative directors Miuccia Prada and Raf Simons consider ideas of seduction, of the expression of sexuality though clothing.

For the Prada Holiday 2021 campaign, ‘A Midwinter’s Night Dream’, a cinematic dreamscape is created using ground-breaking technology, transporting both stars and audience.

Prada and adidas are celebrating timeless design and championing future consciousness through the adidas for Prada Re-Nylon Collection.

The campaign for the Spring/Summer 2022 Prada womenswear collection collides actuality and fantasy, the physical and the cerebral.

To showcase the Spring/Summer 2022 Prada menswear collection, global star Tom Holland performs as ‘himself’ in a series of photographs by David Sims.

For the Fall/Winter 2022 Prada men’s show, the Deposito of the Fondazione Prada is reimagined by AMO as a stage for action, a representation of a heightened actuality.

The Fall/Winter 2022 collection by Miuccia Prada and Raf Simons is a commemoration of life and living - of the occasion of the everyday, affording importance to each moment.

The Spring/Summer 2022 Prada Linea Rossa campaign, photographed by Johnny Dufort, captures the clothes in dynamic, ceaseless action in a futuristic environment.

Yesterday, Kendall Jenner appeared in PRADA at the MET Gala.

For the campaign celebrating the Prada Symbole handbag, three artists approached the same subject matters - the Symbole, and the actor Hunter Schafer.

In a unique project with Prada Linea Rossa, Cassius collaborates to reinvent the America's Cup sneaker across a full range of special pieces.

Miuccia Prada has collaborated with Baz Luhrmann and Catherine Martin to create several looks for the main characters in their highly anticipated film, Elvis.

Prada presented the third iteration of its musical program ‘The Sound of Prada’ in Cannes on 24-25 May 2022.

Charli D’Amelio in PRADA while attending the 2022 MTV Movie & TV Awards: UNSCRIPTED at Barker Hangar in Santa Monica, California and broadcast on June 5, 2022.

The Fall/Winter 2022 Prada campaign celebrates individuals and individuality, showcasing a proudly cross-generational casting of women, expanded to convey their stories.

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT.

For the Fall/Winter 2022 season, Prada is pleased to introduce the Prada Symbole bag.

A new expansion of the idea, this Prada Extends edition – on July 21 - comprised a duo of events: a conversation and a celebration.

On August 31st, Miuccia Prada hosted a dinner for Academy Award film director Alejandro González Iñárritu on the occasion of his movie BARDO, False Chronicle of a Handful of Truths.

Celebrities wore PRADA to the Toronto International Film Festival.

Debuted at the Fall/Winter 2022 Prada womenswear show by Miuccia Prada and Raf Simons, the Prada Supernova handbag reflects the heritage of the brand, historical and contemporaneous.

Prada continues to define WEB3 community curation for fashion with exclusive experiences and October timecapsule NFT drop.

Emma Mackey wore a PRADA black single breasted wool jacket and trouser while attending the ‘Emily’ premiere on October 4th, 2022, in London.

The Prada Linea Rossa Fall/Winter 2022 campaign reflects a fundamental ethos of dynamic locomotion, ceaseless movement between different poles.

Taylor Russell wore PRADA while attending the ‘Bones and All’ premiere during the 60th New York Film Festival on October 6th, 2022.

The Prada Spring/Summer 2023 women’s collection by Miuccia Prada and Raf Simons presents a sequence of realities - reflections, refractions, observations. Acts of reality.

The Prada 2022 Holiday campaign celebrates the traditions and memories inherent in the season.

Prada debuts ETERNAL GOLD, the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold.

Prada unlocks more access for WEB3 community to exclusive experiences with latest timecapsule NFT collection.

Manu Rios, winner of the “Best New Actor” award wore PRADA while attending the ICON Awards on November 24th, 2022 in Madrid.

Prada announced the seventh installment of the Timecapsule NFT Collection.

In the latest evolution of Prada Extends the concept arrived in Miami, an epicenter of culture and design, on December 1, 2022, for a unique celebration.

Guests wore PRADA while attending the Fashion Awards 2022, on December 5th, 2022, at the Royal Albert Hall, in London.

Prada enters the new year with its eighth exclusive timecapsule NFT drop and another chance to attend their upcoming fashion show.

Prada is marking the start of the year with the Memories of Beauty campaign.

The Fall/Winter 2023 Prada menswear collection by Miuccia Prada and Raf Simons is a further exploration of the fundamentals of fashion.

For the new Prada Moon bag revisits an iconic model of the 2000s in a modern, conceptual compendium of the brand’s distinctive features.

Prada drops its ninth exclusive timecapsule nft, along with retroactively offering unreleased timecapsule NFTs.

Adele in PRADA during her “Weekends With Adele” performance in Las Vegas on February 4th, 2023.

The multidisciplinary symposium conceived by Formafantasma returns.

Keira Knightley wore PRADA while attending the press presentation of the film ‘Boston Strangler’, on March 7th , 2023, in London.

Celebrities wore PRADA while attending the 95th Annual Academy Awards on March 12th, 2023, in Los Angeles.

The Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an unreal landscape that nevertheless reflects the reality of today.

Prada renews its partnership with Ubisoft, celebrating one year of collaboration, by offering new Prada Linea Rossa activities and gears to Riders Republic® players.

This competition brought together 24 of the most creative skiers and snowboarders of their generation, both women and men.

Prada opened Prada Caffè at Harrods in London, a space designed to add a new dimension to the brand and offer customers a unique and engaging experience.

The multidisciplinary symposium exploring the complex relationship between design and the environment, curated by Formafantasma, returns to Milan again this year.

On April 6th, 2023, Prada droped its eleventh limited-edition Timecapsule Collection paired with a corresponding gifted NFT.

Rita Ora wore PRADA, on April 19th , 2023, in London.

Prada announced the twelfth installment of its Timecapsule NFT Collection.

Prada announced the June 2023 installment of its Timecapsule NFT Collection.

The Spring/Summer 2024 Prada menswear collection by Miuccia Prada and Raf Simons proposes an absolute freedom of the body, expressed through the foundations of the garments that clothe it.

Prada drops new fine jewelry pieces of the Eternal Gold collection for Summer 2023.

Beauty, care, love. Prada’s exploration of these eternal, timeless values of humanity - universal emotions - inspires both the Fall/Winter 2023 collections and campaigns.

Luca Guadagnino, Gabriele Mainetti and Andrea Pallaoro wore PRADA while attending the 80th Venice Film Festival on August 30, 2023.

Beyoncé wore PRADA during her “Renaissance World Tour” performance in Santa Clara, California, on August 30th, 2023.

The Spring/Summer 2024 Prada collection reproduces and reinterprets a handbag design originally devised by Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, in the 1913.

The Prada Holiday 2023 campaign expands the magic inherent in the holiday season through the fantasy of an impossible voyage, a journey in your own sphere.

Pradasphere II, a public exhibition tracing the history and culture of Prada from its origins in 1913 to the present day, opened at the Start Museum in Shanghai, China.

This collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature.

The Fall/Winter 2024 Prada collection embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories.

Rodrigo Prieto appeared in Prada at the 96th Annual Academy Awards.

Roger Federer appeared in Prada at the 96th Annual Academy Awards.

Taylor Zakhar Perez appeared in Prada at the 96th Annual Academy Awards.

Willem Dafoe appeared in Prada at the 96th Annual Academy Awards.

Yorgos Lanthimos appeared in Prada at the 96th Annual Academy Awards.

Gracie Abrams wore PRADA while attending the 2024 Vanity Fair Oscar Party, on March 10, 2024, in Los Angeles.

Lily Aldridge wore PRADA while attending the 2024 Vanity Fair Oscar Party, on March 10, 2024, in Los Angeles.

Giveon wore PRADA while attending the 2024 Vanity Fair Oscar Party, on March 10, 2024, in Los Angeles.

Damson Idris wore PRADA while attending the 2024 Vanity Fair Oscar Party, on March 10, 2024, in Los Angeles.

Kelvin Harrison Jr. wore PRADA while attending the 2024 Vanity Fair Oscar Party, on March 10, 2024, in Los Angeles.

Poorna Jagannathan wore PRADA while attending the 2024 Vanity Fair Oscar Party, on March 10, 2024, in Los Angeles.

A campaign that sees beyond, portraying the Prada Group’s ongoing partnership with UNESCO for ocean preservation.

Prada Beauty presents their latest addition to their exclusive collection “Les Infusions de Prada” – Infusion de Gingembre.

The latest olfactory masterpiece emerges, born from the avant-garde, cutting-edge materiality of the men’s Prada Linea Rossa collections.

VIPs wore PRADA while attending the Costume Institute Gala that celebrated the opening of the exhibition ‘Sleeping Beauty: Reawakening Fashion’ at the Metropolitan Museum.

VIPs wore Prada at the 77th annual Cannes Film Festival in Cannes.

The Prada Spring/Summer 2025 menswear collection offers a discourse around contemporary notions of truth and pretence, the real and unreal.

The Fall/Winter 2024 Prada advertising campaign embraces a fundamental tenet at the heart of the house’s creativity: the notion of conversing, of exchange of ideas.

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference.

Axiom Space and Prada revealed for the first time the flight design of the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit that will be used for NASA’s Artemis III mission.

The Prada Holiday campaign takes place at a dinner-party, over a well-appointed tabletop set with a seasonal repast, precious china and crystal - a symbol of the holidays.

The Fall/Winter 2025 menswear collection by Miuccia Prada and Raf Simons explores human nature, basic instincts, as a tool for fundamental human creativity.

For the Prada Spring/Summer 2025 men’s campaign, the actor Harris Dickinson eschews role-play and appears as himself – the truth of an actor, playing themselves.

The Spring/Summer 2025 Prada campaign explores the notion of plurality, simultaneously celebrating individuality and the ceaseless facets that comprise the comples identity of Prada.

What does femininity mean today? How can it be defined? The Fall/Winter 2025 Prada show by Miuccia Prada and Raf Simons is an interrogation of these concepts.

A shift of attitude – dismantling of meaning, and dismantling power.