Prada Brand

The Prada Resort 2020 campaign celebrates the beauty of living, of reality, of today.

Prada has opened a new shop within the prestigious SKP South department store in Beijing.

On 19th and 20th of January, Prada presented the fourth iteration of Prada Mode in Paris.

The multitude characterizes Prada, an ever-shifting landscape of meaning, endlessly reinterpreted - not one woman, but many, changing ceaselessly, a reflection of fashion itself.

Prada is reopening its shops in Porto Cervo and Capri, and welcoming in the summer in the men’s and women’s stores in Forte dei Marmi with a completely revamped look.

The lifegiving energy of water inspired the Prada pop-up recently housed at Isetan department store, in Tokyo.

Prada will present Prada Mode Shanghai, the fifth iteration of Prada Mode, a traveling social club with a focus on contemporary culture.

Two Icons of Design and Innovation Come Together to Launch the A+P LUNA ROSSA 21 silhouette.

This collection explores the space that exists between conventional polar opposites - the point between simplicity and complexity, elegance and practicality, limitation and release, transmuted.

Miuccia Prada draws together diverse groups - gangs of women - for the Miu Miu Fall/Winter 2021 fashion show.

The Prada Linea Rossa campaign reinvents the brand’s iconic ‘red line’ as the demarcations of spaces designated for sport, universal markers recognised in communities around the world.

For the Prada Spring/Summer 2022 menswear show, AMO imagined a summer escape, concluding in a space where nature and artifact interact.

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The Fall/Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.

For their Spring/Summer 2022 Prada collection, co-creative directors Miuccia Prada and Raf Simons consider ideas of seduction, of the expression of sexuality though clothing.

For the Prada Holiday 2021 campaign, ‘A Midwinter’s Night Dream’, a cinematic dreamscape is created using ground-breaking technology, transporting both stars and audience.

Prada and adidas are celebrating timeless design and championing future consciousness through the adidas for Prada Re-Nylon Collection.

The campaign for the Spring/Summer 2022 Prada womenswear collection collides actuality and fantasy, the physical and the cerebral.

To showcase the Spring/Summer 2022 Prada menswear collection, global star Tom Holland performs as ‘himself’ in a series of photographs by David Sims.

For the Fall/Winter 2022 Prada men’s show, the Deposito of the Fondazione Prada is reimagined by AMO as a stage for action, a representation of a heightened actuality.

The Fall/Winter 2022 collection by Miuccia Prada and Raf Simons is a commemoration of life and living - of the occasion of the everyday, affording importance to each moment.

The Spring/Summer 2022 Prada Linea Rossa campaign, photographed by Johnny Dufort, captures the clothes in dynamic, ceaseless action in a futuristic environment.

Tiffany Haddish in PRADA while attending the 64th Annual GRAMMY Awards, on April 3rd, 2022 in Las Vegas.

Nicole Kidman in PRADA while attending "The Northman" premiere on April 18th, 2022 in Los Angeles.

Yesterday, Kendall Jenner appeared in PRADA at the MET Gala.

For the campaign celebrating the Prada Symbole handbag, three artists approached the same subject matters - the Symbole, and the actor Hunter Schafer.

Sadie Sink in PRADA while attending the "Stranger Things" Season 4 premiere on May 14th, 2022 in New York.

In a unique project with Prada Linea Rossa, Cassius collaborates to reinvent the America's Cup sneaker across a full range of special pieces.

Miuccia Prada has collaborated with Baz Luhrmann and Catherine Martin to create several looks for the main characters in their highly anticipated film, Elvis.

VIPs wore PRADA while attending the 75th Cannes Film Festival, on May 24th, 2022.

VIPs wore PRADA while attending the 75th Cannes Film Festival on Saturday, May 28, 2022.

Prada presented the third iteration of its musical program ‘The Sound of Prada’ in Cannes on 24-25 May 2022.

Olivia DeJonge wore a PRADA pale pink silk organza gown while attending the Elvis première at the State Theatre on June 05, 2022 in Sydney, Australia.

Jeff Goldblum and Laura Dern both wore PRADA at the première of Jurassic World: Dominion in Los Angeles on June 6, 2022.

Charli D’Amelio in PRADA while attending the 2022 MTV Movie & TV Awards: UNSCRIPTED at Barker Hangar in Santa Monica, California and broadcast on June 5, 2022.

Selena Gomez wore a PRADA red and white printed popeline dress to the When We All Vote ‘s Inaugural Culture of Democracy Summit in Los Angeles on June 13th, 2022.

The Fall/Winter 2022 Prada campaign celebrates individuals and individuality, showcasing a proudly cross-generational casting of women, expanded to convey their stories.

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT.

For the Fall/Winter 2022 season, Prada is pleased to introduce the Prada Symbole bag.

Selena Gomez wore PRADA while attending the presentation of the new beauty line “Rare Beauty” by Selena Gomez on July 11th, 2022 in Milan.

A new expansion of the idea, this Prada Extends edition – on July 21 - comprised a duo of events: a conversation and a celebration.