Prada Brand
Prada Fall/Winter 2025: Motion As The New Luxury
Luxferity, 26.08.2025
Prada Fall/Winter 2025: Motion As The New Luxury
Prada unveils its Fall/Winter 2025 campaign with an unprecedented celebration of movement, energy, and collective elegance. Under the visionary guidance of Miuccia Prada and Raf Simons, the campaign transcends static imagery, presenting “Prada Motion Pictures”—a dynamic exploration of fashion in motion.
Shot by Oliver Hadlee Pearch and creatively directed by Ferdinando Verderi, the campaign captures models in the natural flow of everyday action. Figures traverse the frame with a free-form grace, never still, heading toward unseen destinations that hint at limitless possibility. This is not merely fashion imagery; it is a study in kinetic sophistication, where motion becomes a metaphor for progress and collective experience.
Raffia Beach Bag
Kinetic Grace in Motion
The visual narrative of Prada’s Fall/Winter 2025 campaign emphasizes the synergy of movement and togetherness. Models move as a group, embodying the idea that strength lies in unity. Each photograph freezes a moment of energy—real, unpolished, and vibrantly alive. Imperfections and spontaneous gestures are embraced, reflecting the raw vigor and vitality of life itself.
Accompanying short films elevate this concept further. Shot in slow-motion 360° sequences by Frank Lebon, these films translate instinctive human movement into a choreographed interplay of intersecting paths. The result is a seamless fusion of artistry and fashion—a visual embodiment of freedom, fluidity, and refined spontaneity.
Raffia Heeled Platform
A Reflection of Prada’s Vision
Prada’s Fall/Winter 2025 collection champions a freer attitude toward luxury fashion, inviting audiences to experience clothing as an extension of human motion rather than a static statement.
Through this campaign, Prada positions itself at the intersection of innovative design, cinematic artistry, and modern lifestyle, continuing its legacy as a trailblazer in high fashion storytelling.
The Dune
The Fall/Winter 2025 Prada campaign is more than a showcase of garments—it is an invitation to witness fashion as movement, collaboration, and collective vitality, capturing a moment where luxury and life converge in motion.
Award Messenger Bag Italian Leather Navy Blue
