Prada Montenapoleone Uomo, Milan

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference.

The Fall/Winter 2024 Prada advertising campaign embraces a fundamental tenet at the heart of the house’s creativity: the notion of conversing, of exchange of ideas.

The Prada Spring/Summer 2025 menswear collection offers a discourse around contemporary notions of truth and pretence, the real and unreal.

A campaign that sees beyond, portraying the Prada Group’s ongoing partnership with UNESCO for ocean preservation.

The Fall/Winter 2024 Prada collection embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories.

This collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature.

The Prada Holiday 2023 campaign expands the magic inherent in the holiday season through the fantasy of an impossible voyage, a journey in your own sphere.