Prada Montenapoleone Uomo, Milan

A campaign that sees beyond, portraying the Prada Group’s ongoing partnership with UNESCO for ocean preservation.

The Fall/Winter 2024 Prada collection embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories.

This collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature.

The Prada Holiday 2023 campaign expands the magic inherent in the holiday season through the fantasy of an impossible voyage, a journey in your own sphere.

The Spring/Summer 2024 Prada collection reproduces and reinterprets a handbag design originally devised by Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, in the 1913.

Beauty, care, love. Prada’s exploration of these eternal, timeless values of humanity - universal emotions - inspires both the Fall/Winter 2023 collections and campaigns.

Prada drops new fine jewelry pieces of the Eternal Gold collection for Summer 2023.