Prada Montenapoleone Uomo, Milan

The Prada Holiday campaign takes place at a dinner-party, over a well-appointed tabletop set with a seasonal repast, precious china and crystal - a symbol of the holidays.

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference.

The Fall/Winter 2024 Prada advertising campaign embraces a fundamental tenet at the heart of the house’s creativity: the notion of conversing, of exchange of ideas.

The Prada Spring/Summer 2025 menswear collection offers a discourse around contemporary notions of truth and pretence, the real and unreal.

A campaign that sees beyond, portraying the Prada Group’s ongoing partnership with UNESCO for ocean preservation.

The Fall/Winter 2024 Prada collection embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories.

This collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature.