Prada Brand
Prada Holiday 2025 Campaign: A Cinematic Winter’s Tale
Luxferity, 28.10.2025
Prada Holiday 2025 Campaign: A Cinematic Winter’s Tale
Prada unveils its Holiday 2025 campaign, inviting audiences into a magical winter odyssey where luxury, storytelling, and cinematic artistry converge. Aptly titled A Winter’s Tale, the campaign evokes the enchantment of the season, capturing a timeless narrative of rediscovery, kinship, and celebration.
Set against pristine snow-laden landscapes, the campaign’s imagery—both still and moving—chronicles a symbolic automobile journey, representing the universal holiday ritual of coming home.
Elie Saab Leather Bag (Marisa Green)
This evocative journey, reminiscent of classic cinematic narratives, seamlessly intertwines fashion and storytelling, hallmarking Prada’s enduring reputation for visionary campaigns.
A Star-Studded Ensemble
Photographed and filmed by the acclaimed Glen Luchford, the campaign brings together a vibrant international cast: Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian. United as a chosen family, the ensemble navigates this snow-kissed realm, embodying a shared sense of wonder and the intimate warmth of the holiday season.
Elie Saab Leather Bag (Nude)
The campaign explores moments between beginnings and endings, capturing the protagonists in the depths of their excursion. Nighttime forests come alive with miraculous light, transforming familiar landscapes into ethereal, cinematic fantasies.
Blurring Fiction and Reality
Prada’s Holiday 2025 campaign extends beyond visual storytelling. In accompanying short films, the cast shares personal holiday memories, blurring the boundaries between fiction and reality, cinema and life. The result is a celebration of connection, tradition, and luxurious wonderment, aligning Prada with the spirit of modern high-end holiday narratives.
Elie Saab Leather Bag (Gold)
This campaign not only reinforces Prada’s seasonal relevance but also elevates the concept of luxury as experience, inviting audiences worldwide to immerse themselves in a story where fashion, cinema, and intimate tradition coalesce.
