Prada Brand

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference.

The Fall/Winter 2024 Prada advertising campaign embraces a fundamental tenet at the heart of the house’s creativity: the notion of conversing, of exchange of ideas.

The Prada Spring/Summer 2025 menswear collection offers a discourse around contemporary notions of truth and pretence, the real and unreal.

VIPs wore Prada at the 77th annual Cannes Film Festival in Cannes.

VIPs wore PRADA while attending the Costume Institute Gala that celebrated the opening of the exhibition ‘Sleeping Beauty: Reawakening Fashion’ at the Metropolitan Museum.

The latest olfactory masterpiece emerges, born from the avant-garde, cutting-edge materiality of the men’s Prada Linea Rossa collections.

Prada Beauty presents their latest addition to their exclusive collection “Les Infusions de Prada” – Infusion de Gingembre.