Prada Brand

What does femininity mean today? How can it be defined? The Fall/Winter 2025 Prada show by Miuccia Prada and Raf Simons is an interrogation of these concepts.

The Spring/Summer 2025 Prada campaign explores the notion of plurality, simultaneously celebrating individuality and the ceaseless facets that comprise the comples identity of Prada.

For the Prada Spring/Summer 2025 men’s campaign, the actor Harris Dickinson eschews role-play and appears as himself – the truth of an actor, playing themselves.

The Fall/Winter 2025 menswear collection by Miuccia Prada and Raf Simons explores human nature, basic instincts, as a tool for fundamental human creativity.

The Prada Holiday campaign takes place at a dinner-party, over a well-appointed tabletop set with a seasonal repast, precious china and crystal - a symbol of the holidays.

Axiom Space and Prada revealed for the first time the flight design of the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit that will be used for NASA’s Artemis III mission.

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference.