The Fall/Winter 2024 Prada collection embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories.
This collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature.
Pradasphere II, a public exhibition tracing the history and culture of Prada from its origins in 1913 to the present day, opened at the Start Museum in Shanghai, China.
The Prada Holiday 2023 campaign expands the magic inherent in the holiday season through the fantasy of an impossible voyage, a journey in your own sphere.
The Spring/Summer 2024 Prada collection reproduces and reinterprets a handbag design originally devised by Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, in the 1913.
Beyoncé wore PRADA during her “Renaissance World Tour” performance in Santa Clara, California, on August 30th, 2023.
Luca Guadagnino, Gabriele Mainetti and Andrea Pallaoro wore PRADA while attending the 80th Venice Film Festival on August 30, 2023.