Prada Boutique in Zurich, Zurich

A shift of attitude – dismantling of meaning, and dismantling power.

What does femininity mean today? How can it be defined? The Fall/Winter 2025 Prada show by Miuccia Prada and Raf Simons is an interrogation of these concepts.

The Spring/Summer 2025 Prada campaign explores the notion of plurality, simultaneously celebrating individuality and the ceaseless facets that comprise the comples identity of Prada.

For the Prada Spring/Summer 2025 men’s campaign, the actor Harris Dickinson eschews role-play and appears as himself – the truth of an actor, playing themselves.

The Fall/Winter 2025 menswear collection by Miuccia Prada and Raf Simons explores human nature, basic instincts, as a tool for fundamental human creativity.

The Prada Holiday campaign takes place at a dinner-party, over a well-appointed tabletop set with a seasonal repast, precious china and crystal - a symbol of the holidays.

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference.