Prada Boutique in Zurich, Zurich
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Prada Fall/Winter 2025: Motion As The New Luxury
Brand newsNew!
Prada Fall/Winter 2025: Motion As The New Luxury
Brand newsNew!Explore Prada’s Fall/Winter 2025 campaign, where Miuccia Prada and Raf Simons redefine luxury fashion through motion, collective energy, and kinetic elegance in a striking visual narrative.
Prada Redefines Luxury Travel With The New Duffel Bag
Brand newsNew!
Prada Redefines Luxury Travel With The New Duffel Bag
Brand newsNew!The Prada Duffel Bag redefines what it means to travel in style.
Prada Presents Its New Spring Summer 2026 Menswear Collection: A Change Of Tone
Brand news
Prada Presents Its New Spring Summer 2026 Menswear Collection: A Change Of Tone
Brand newsA shift of attitude – dismantling of meaning, and dismantling power.
Prada Presents Its New Fall Winter 2025 Womenswear Collection: Raw Glamour
Brand news
Prada Presents Its New Fall Winter 2025 Womenswear Collection: Raw Glamour
Brand newsWhat does femininity mean today? How can it be defined? The Fall/Winter 2025 Prada show by Miuccia Prada and Raf Simons is an interrogation of these concepts.
Prada Presents Its New Spring/Summer 2025 Womenswear Campaign
Brand news
Prada Presents Its New Spring/Summer 2025 Womenswear Campaign
Brand newsThe Spring/Summer 2025 Prada campaign explores the notion of plurality, simultaneously celebrating individuality and the ceaseless facets that comprise the comples identity of Prada.
Prada Presents Its New Spring/Summer 2025 Menwear Campaign
Brand news
Prada Presents Its New Spring/Summer 2025 Menwear Campaign
Brand newsFor the Prada Spring/Summer 2025 men’s campaign, the actor Harris Dickinson eschews role-play and appears as himself – the truth of an actor, playing themselves.
Prada Presents Its New Fall/Winter 2025 Menswear Collection: Unbroken Instincts
Brand news
Prada Presents Its New Fall/Winter 2025 Menswear Collection: Unbroken Instincts
Brand newsThe Fall/Winter 2025 menswear collection by Miuccia Prada and Raf Simons explores human nature, basic instincts, as a tool for fundamental human creativity.