Prada Boutique in Zurich, Zurich

The Spring/Summer 2024 Prada collection reproduces and reinterprets a handbag design originally devised by Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, in the 1913.

Beauty, care, love. Prada’s exploration of these eternal, timeless values of humanity - universal emotions - inspires both the Fall/Winter 2023 collections and campaigns.

Prada drops new fine jewelry pieces of the Eternal Gold collection for Summer 2023.

The Spring/Summer 2024 Prada menswear collection by Miuccia Prada and Raf Simons proposes an absolute freedom of the body, expressed through the foundations of the garments that clothe it.

Prada renews its partnership with Ubisoft, celebrating one year of collaboration, by offering new Prada Linea Rossa activities and gears to Riders Republic® players.

The Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an unreal landscape that nevertheless reflects the reality of today.

For the new Prada Moon bag revisits an iconic model of the 2000s in a modern, conceptual compendium of the brand’s distinctive features.