Prada Boutique in Zurich, Zurich

This collection explores the space that exists between conventional polar opposites - the point between simplicity and complexity, elegance and practicality, limitation and release, transmuted.

Miuccia Prada draws together diverse groups - gangs of women - for the Miu Miu Fall/Winter 2021 fashion show.

The Prada Linea Rossa campaign reinvents the brand’s iconic ‘red line’ as the demarcations of spaces designated for sport, universal markers recognised in communities around the world.

For the Prada Spring/Summer 2022 menswear show, AMO imagined a summer escape, concluding in a space where nature and artifact interact.

The Fall/Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.

For their Spring/Summer 2022 Prada collection, co-creative directors Miuccia Prada and Raf Simons consider ideas of seduction, of the expression of sexuality though clothing.

For the Prada Holiday 2021 campaign, ‘A Midwinter’s Night Dream’, a cinematic dreamscape is created using ground-breaking technology, transporting both stars and audience.

Prada and adidas are celebrating timeless design and championing future consciousness through the adidas for Prada Re-Nylon Collection.

The campaign for the Spring/Summer 2022 Prada womenswear collection collides actuality and fantasy, the physical and the cerebral.

To showcase the Spring/Summer 2022 Prada menswear collection, global star Tom Holland performs as ‘himself’ in a series of photographs by David Sims.

For the Fall/Winter 2022 Prada men’s show, the Deposito of the Fondazione Prada is reimagined by AMO as a stage for action, a representation of a heightened actuality.

The Fall/Winter 2022 collection by Miuccia Prada and Raf Simons is a commemoration of life and living - of the occasion of the everyday, affording importance to each moment.

The Spring/Summer 2022 Prada Linea Rossa campaign, photographed by Johnny Dufort, captures the clothes in dynamic, ceaseless action in a futuristic environment.

In a unique project with Prada Linea Rossa, Cassius collaborates to reinvent the America's Cup sneaker across a full range of special pieces.

For the Fall/Winter 2022 season, Prada is pleased to introduce the Prada Symbole bag.

Debuted at the Fall/Winter 2022 Prada womenswear show by Miuccia Prada and Raf Simons, the Prada Supernova handbag reflects the heritage of the brand, historical and contemporaneous.

The Prada Linea Rossa Fall/Winter 2022 campaign reflects a fundamental ethos of dynamic locomotion, ceaseless movement between different poles.

The Prada Spring/Summer 2023 women’s collection by Miuccia Prada and Raf Simons presents a sequence of realities - reflections, refractions, observations. Acts of reality.

The Prada 2022 Holiday campaign celebrates the traditions and memories inherent in the season.

Prada debuts ETERNAL GOLD, the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold.

Prada is marking the start of the year with the Memories of Beauty campaign.

The Fall/Winter 2023 Prada menswear collection by Miuccia Prada and Raf Simons is a further exploration of the fundamentals of fashion.

For the new Prada Moon bag revisits an iconic model of the 2000s in a modern, conceptual compendium of the brand’s distinctive features.

The Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an unreal landscape that nevertheless reflects the reality of today.

Prada renews its partnership with Ubisoft, celebrating one year of collaboration, by offering new Prada Linea Rossa activities and gears to Riders Republic® players.

The Spring/Summer 2024 Prada menswear collection by Miuccia Prada and Raf Simons proposes an absolute freedom of the body, expressed through the foundations of the garments that clothe it.

Prada drops new fine jewelry pieces of the Eternal Gold collection for Summer 2023.

Beauty, care, love. Prada’s exploration of these eternal, timeless values of humanity - universal emotions - inspires both the Fall/Winter 2023 collections and campaigns.

The Spring/Summer 2024 Prada collection reproduces and reinterprets a handbag design originally devised by Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, in the 1913.

The Prada Holiday 2023 campaign expands the magic inherent in the holiday season through the fantasy of an impossible voyage, a journey in your own sphere.

This collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature.

The Fall/Winter 2024 Prada collection embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories.

A campaign that sees beyond, portraying the Prada Group’s ongoing partnership with UNESCO for ocean preservation.

The Prada Spring/Summer 2025 menswear collection offers a discourse around contemporary notions of truth and pretence, the real and unreal.

The Fall/Winter 2024 Prada advertising campaign embraces a fundamental tenet at the heart of the house’s creativity: the notion of conversing, of exchange of ideas.

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference.