Prada Introduces New Luna Rossa Ocean Le Parfum

The Prada Luna Rossa fragrances are inspired by the world of extreme sailing competition, an ode to high performance augmented by technology.

Introducing Luna Rossa Ocean Le Parfum, the captivating new intensity, by Prada Beauty. The latest olfactory masterpiece emerges, born from the avant-garde, cutting-edge materiality of the men’s Prada Linea Rossa collections.

An adventure on the open seas, where dynamic winds tell stories of resilience and determination. Luna Rossa Ocean Le Parfum is an invitation to go beyond and surpass limitations to open new horizons; a declaration of conviction, an embodiment of the pursuit of excellence in crafting an olfactory experience that transcends the ordinary for those who dare to break barriers and discover what lies ahead.

The Concept: Beyond the Line

Beyond a scent, Luna Rossa Ocean Le Parfum is an alluring invitation, beckoning you to explore the uncharted territories of your highest potential. It is for the modern adventurer, powerful in mind and physicality, aware of his limits but eager to push them. Here, inspiration is born from the belief that through technology, an extension of ourselves, we are granted the ability to reimagine the possibilities and create performances that defy the ordinary.

The Perfumers: Tradition Meets Technology

Blended by master perfumers Anne Flipo and Carlos Benaïm, Luna Rossa Ocean is a co-created fragrance, realized through an uninterrupted and immediate dialogue between creators that crossed the oceans. In Luna Rossa Ocean Le Parfum, Flipo and Benaïm seamlessly blend their expertise with Supercritical Extraction technology, creating a fresh and intense olfactory masterpiece.

Benaïm draws on a stellar career where imagination meets curiosity, bringing invisible connections to the light and materializing the creation of the world. For Flipo, inspiration comes in the form of freedom and the permanent introspection that allows her to master the art of composition.

The Juice: New Intensity for Luna Rossa Ocean

Embarking on an olfactory odyssey, Luna Rossa Ocean Le Parfum uses Supercritical Extraction technology. This technique delicately extracts olfactory molecules from the chosen ingredient, an intricate process that retains the essence of each component, preserving their purest qualities.

Key ingredients of lemon essence, a saffron accord, and oakwood weave a captivating narrative for a more intensified expression of the Luna Rossa Ocean range. An invigorating and sparkling fusion of citrus notes is elevated by tones of artemisia. Top notes, bright and powerful, set the stage for an olfactory journey that unfolds with vibrancy and energy. At the heart of the fragrance, natural notes of lavandin oil intertwine with the green facets of sage. Enriched by the saffron accord, this duo takes on a dynamic sensuality, while the addition of a creamy iris accord introduces soft, luscious notes that evoke sophistication. The journey concludes with warm and enveloping base notes of patchouli and vetiver, crafted with the infusion of oakwood. A Tobacco leaves accord adds a touch of smokiness, slightly balsamic, enriching the depth as a trail evolves under the carnal accents of Ambrox and vanilla accords, leaving an unforgettable and seductive impression.

The Bottle: An Object of Dynamic Elegance

In an expression of dynamic elegance, symbolism, and innovation, the bottle features a high-shine black cap adorned with a contrasted red dot, a symbolic reference to the red moon (luna rossa). The iconic Prada red line, impactful and immediately recognizable, embodies Prada’s signature of innovation, serving as a symbol of cutting-edge creativity, marking Luna Rossa Ocean Le Parfum as a bold new exploration in the world of perfumery. A captivating red gradation transitions from a deep ocean blue to a profound red, representing performance, passion, courage, and confidence and mirroring the essence of the fragrance and the olfactory adventure within. ‘Le Parfum’ is highlighted in red, signifying a pinnacle of new intensity that Luna Rossa Ocean Le Parfum brings to the Prada Luna Rossa fragrance range.

Refillability

Luna Rossa Ocean Le Parfum is refillable, minimizing the use of packaging materials. A single bottle of 50ml Luna Rossa and a 150ml refill contributes to the reduction of 55% less overall materials when compared to four 50ml bottles. This includes significant reductions of 55% of glass usage, 70% in metals, 45% in plastics, and 50% in cardboard.

The Campaign: An Encounter with Luna Rossa

Actor Jake Gyllenhaal, the face of Prada Luna Rossa Ocean, is the incarnation of the modern adventurer. Alone on the ocean on the Luna Rossa flying monohull boat, he is a man empowered by his mastery of technology, underlined by a profound understanding and respect for nature and an intense commitment to progress. At the horizon, Gyllenhaal meets his luna rossa, the red moon. Captivating and moving, it is a mirror for the intensity of pushing oneself to the extreme.

The Documentary: Beyond the Line

A unique documentary short captures a once-in-a-lifetime experience as Jake Gyllenhaal immerses himself in the world of Luna Rossa Ocean at the Luna Rossa Prada Pirelli sailing base of Cagliari, in Sardinia. Over 48 hours, Gyllenhaal undertakes the formidable challenge of integrating into the team dynamics, gearing up for an exhilarating sail on the groundbreaking LEQ12, the epitome of state-of-the-art technology. An epic challenge and a modern, sensorial moment that follows a powerful encounter between man, technology and nature.

Episode 1: Opening New Perspectives

In Cagliari, Sardinia, Gyllenhaal arrives at the sailing base, captivated by its history and beauty. He is welcomed by Max Sirena, Team Director & Skipper, who introduces Gyllenhaal into the team’s collective pursuit of speed. Gyllenhaal undergoes rigorous training, gearing up for the LEQ12 sail, a critical challenge for both the boat and himself.

Episode 2: Rethinking Performance

Gyllenhaal joins the design team for a final discussion on details before a crucial sail out. Details of the journey are highlighted, and Gyllenhaal enters a simulator room where he learns about LEQ12’s construction.

Episode 3: Go Beyond

Gyllenhaal and the team prepare themselves for a transformative sailing experience as they review objectives and trajectories. As the boat leaves the base, Gyllenhaal assists with sails, integrating harmoniously into the crew. The race unfolds, and we see the power and grace of the boat. The race concludes with a surprise as Gyllenhaal pilots the LEQ12, sealing his place in the team and cementing his role in the Luna Rossa family.

The Range: Dynamic and Captivating Fragrances for Men

• Prada Luna Rossa Eau de Toilette
  

An invigorating fragrance evoking performance through intense competition.
Fougère, Aromatic.

• Prada Luna Rossa Carbon Eau de Toilette
  

A mineral fragrance inspired by high technology and science.
Fougère, Woody.

• Prada Luna Rossa Sport Eau de Toilette
  

A refreshing scent celebrating extreme performance and athletic preparation.
Fougère, Ambery.

• Prada Luna Rossa Black Eau de Parfum
  

A seductive fragrance exploring performance with a sense of excitement and strength.
Woody, Ambery.

• Prada Luna Rossa Ocean Eau de Toilette
  

A fragrance of sophisticated and fresh contrasts, opening of new horizons.
Fougère, Leathery.

• Prada Luna Rossa Ocean Eau de Parfum
  

A fresh and sensual fragrance celebrating the intensity of adventure.
Fougère, Woody-Ambery.

• Prada Luna Rossa Ocean Le Parfum
  

A powerful and sophisticated fragrance, where masculinity and sensuality are emphasized.
Fougère, Ambery.