Prada Drops Fifth Exclusive Timecapsule NFT Collection

Prada continues to define WEB3 community curation for fashion with exclusive experiences and October timecapsule NFT drop.

• With a release date slatted for October 6^th 2022, Prada will unveil its latest monthly Timecapsule Collection drop, accompanied with a gifted NFT
  
• October’s Timecapsule continues to take inspiration from the Prada history, employing luxury upcycled fabrics from the brand’s iconic archive
  
• Community is at the heart of Prada’s Timecapsule initiative - a member of Prada’s exclusive Crypted NFT community had the opportunity to participate in a unique experience with Prada as it showcased its Spring/Summer 2023 collection at Milan Fashion Week. This month, Timecapsule NFT holders, upon RSVP on Discord, will have the chance to attend the ‘Prada Extends’ in Miami - a celebration of culture, music, and leading creative figures and communities from around the world curated by electronic musician and Prada collaborator Richie Hawtin aka Plastikman.
  

Prada announced the release of its fifth Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT. This drop follows four successful Timecapsule NFT drops, all leading to immediate sell-outs.

A key design element of this latest Timecapsule shirt is upcycled fabric from the Prada archives from which it is composed. These iconic printed materials are given a new life in this unique shirt design, in line with the brand’s sustainability strategy which places an emphasis on circularity.

This shirt, which is #34 in the Timecapsule Collection, is emblazoned with the calendar month of “October”. It features beach prints on double tec satin, combined with flower motifs pure silk fabric from the archives of the Prada Spring/Summer 2003 collection. It also features a contrasting topstitching pattern, inspired by garments from the Prada Spring/Summer 2015 fashion show; as well as raw cut bottom and sleeve bottoms, echoing the accents of the garments showcased at the Prada Spring/Summer 2010 show.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets. Each limited-edition Timecapsule item is provided with its own unique serial number. Upon delivery, the customers can redeem their NFT. The NFT will feature the details of the drop, as well as the serial number for the corresponding physical item, creating a direct relationship between the digital and the physical. In this way, Prada customers are assured that the scarcity of their NFT matches the exclusivity of their Timecapsule purchase. Timecapsule Collection NFT owners are part of an exclusive group, eligible to participate in unique activities and experiences.

In September, a Prada Timecapsule NFT Holder was hosted in Milan for a Prada exclusive experience consisting of an invitation to the Prada Spring/Summer 2023 fashion show, a Prada look selected at one of Prada’s Milan stores, a private tour of Fondazione Prada, as well as a Michelin star dining and a five star hotel for the trip. Later this month, Timecapsule NFT holders will have the chance to attend ‘Prada Extends’ in Miami - a celebration of culture, music, and leading creative figures and communities from around the world curated electronic musician and Prada collaborator Richie Hawtin aka Plastikman – upon their RSVP on Discord.

DETAILS:

• The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from October 6^th, 2022 at 3pm CEST.
  
• Each drop is limited to 50 items.
  
• www.prada.com/prada-crypted
  
• www.discord.gg/prada
  
• Further information on the Prada Extends event format https://www.prada.com/it/en/pradasphere/events/2022/prada-extends-tokyo.html