Etro Brand

A journey happening on a well aged sailing ship that speaks heritage, tradition and adventure like a cherished family treasure passed from one generation to the next.

The collection, including a travel bag, a backpack and a necessaire, are characterized by the iconic Paisley print and are decorated with black and red stripes.

ETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.

Etro opens the summer season with an exclusive pop-up store & personalisation the „BAGNO PIERO BEACH RESORT“, Italy.

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Channeling a non-conformist and independent aesthetic, Veronica Etro explores the universes of Rudolf Nureyev and Jimi Hendrix, artists sharing the same free-spirited, rebellious attitude.

The “Travelling in a Joyful State of Grace” collection wants to be a tribute to Franco Battiato, a man, a musician, an artist and a thinker.

Today, ETRO launches EARTHBEAT, the new chunky sneaker with an eccentric and innovative design.

ETRO Home Interiors unveils The Intimate Dining, the new home environment that enriches and completes the furnishing offering presented in the past few months.

Vibrant, exuberant and exotic. ETRO Home Interiors presents the new Veranda collection.

For the Spring Summer 2022 season ETRO enters a new phase, in the spirit of an exciting optimism and a vibrant strength.

ETRO and Harris Reed launched together a limited capsule collection of silk genderless blouses.

This line, characterized by the iconic Paisley fabric combined with an exclusive crown inspired decoration, marks the meeting between heritage and contemporary creativity.

Etro introduces the new "Boho Butterfly" collection designed in collaboration with Ginori 1735.

The magic of the festive season, the alluring seduction of the night, and the energy of togetherness inspire the ETRO 2021 Holiday Campaign "ZODIACS UNDER THE SIGN OF ETRO".

The collection itself is a journey: sidereal and Nordic, crystalline and vibrant, undertaken by a platoon of young men in the making, who face the adventure of life with a book in their pocket.

To celebrate Valentine’s Day, ETRO launches the new “LOVE HATS” Capsule Collection featuring a selection of bucket styles inspired by love.

8 talents of different nationalities interpret the bandana print to explore new creative crossovers connecting fashion, art and street culture.

The images of the campaign portray individuals, alone and in groups, capturing the uniqueness of each one through colored, almost psychedelic, lights.

This season Veronica Etro brings the Etro ethos in contact with the elements: the concrete jungle and the wild landscape, without distinctions.

ETRO welcomed guests such as Eva Herzigova, Chiara Ferragni, Olivia Palermo, Anna Dello Russo, Leonie Hanne, Caro Daur and Harris Reed to its Fall/Winter 2022 Fashion Show.

On March 25th, 2022, ETRO will participate in first Metaverse Fashion Week on the Decentraland platform, scheduled from March 24th to 27th 2022.

ETRO launched the new bag CROWN ME FLAP in the Liquid Paisley version, featuring a contemporary take on the iconic Paisley, in a fresh and vibrant color palette.

ETRO participates in the first Metaverse Fashion Week organized on the Decentraland platform.

Josh Brolin, Kathryn Brolin, Rebecca Marie Gómez And Michaela Antonia Jaé Rodriguez wore Etro At 94th Annual Academy Awards Ceremony in Los Angeles.

Four young artists interpret the iconic Pegasus in a new digital exhibition of exclusive artworks.

Etro celebrates Mother's Day with a new handbag line-up characterized by exclusive motifs and a kaleidoscope of colors.

Etro announced Marco De Vincenzo as new Creative Director for the women’s, men’s and home collections, effective June 1st, 2022.

ETRO celebrates the iconic Liquid Paisley print with a calendar of special events unveiled in Capri last weekend across several cities and exclusive resort destinations.

This collection, presented by verses sent into the ether and recited over the telephone, celebrates poetry as a utopia made true and a way of shaping inner chaos.

The unconventional rock-and-roll spirit of 90s music icons inspires the new Pegaflying Grunge Capsule Collection marked by sophisticated contrasts and graphics inspired by the world of animals.

The desert is the backdrop of the latest Etro campaign, shot by Henrik Purienne in Palm Springs.

ETROPÍA is a manifesto in the making, the first act of Etro's new course under the creative direction of Marco De Vincenzo.

ETROPÌA - a journey across reality and imagination in search of our own individuality.

On November 16th, Ashley Graham wore Etro to the 2023 Pirelli Calendar Event in Milan.

Etro celebrates the holiday season with a unique selection of fragrances epitomizing the House’s artisanal and artistic mastery and established expertise in the realm of perfumes.

ETRO unveiled an exclusive preview of the SS23 Collection designed by Marco De Vincenzo.

The stress on matter and domesticity is the psychedelic trigger of a voyage around one’s own room, and beyond.

Etro unveiled Eden of Etropìa, the Advertising Campaign for the debut collection designed by the new creative director Marco De Vincenzo.

Now Act 4, Wonderland of Etropìa, completes this series shaping a new paradise with giant apples.

Radical as a way to confront who one was to define what one will be.

Vela is the first bag designed by Marco De Vincenzo for Etro.

Etro presents the new Summer Capsule Collection designed by Creative Director Marco De Vincenzo.

Etro opened its first boutique in Cannes, at 32 Rue de Commandant André, in the heart of one of the most sought-after destinations on the Côte d'Azur.

With its sharp and refined silhouette, the Mini Vela Bag is the epitome of minimalist design crafted with a maximalist twist.

The new Etro collection stems from such intuitive, deliberately non-scientific thinking.

During the SS24 Men’s Fashion Show, Etro unveiled the first two styles of the Spring/Summer 2024 Eyewear collection.

Florence Welch of Florence + the Machine wore ETRO at the Meo Kalorama Festival in Lisbon on September 1st, 2023.

Etro launches the Saturno, a new bag designed by Marco De Vincenzo unveiled during the FW23/24 women's show.

Etro unveils the new FW23 Men and Women’s Advertising Campaign shot in Inverness, Scotland.

Etro unveils Radical Etro, a documentary featuring Marco De Vincenzo as he reflects on his work and his role as creative director.

Nowhere is the elsewhere that becomes tangible and with it, the overthrow of every rule, of every rational thought, of every logical consequentiality.

Etro opens a new pop up at Rinascente in Milan.

Etro unveils the first style of ESSENTIAL, a new handbag line crafted with the iconic Arnica pattern.

Etro celebrates the holiday season by customizing the traditional panettone.

Etro presents the new Holiday Collection, a selection of ready-to-wear, accessories and gifts to celebrate the upcoming festive season.

Etro openined a new pop-up store at La Rinascente in Milan, featuring the new leather goods collections.

Etro broadens its stylistic vision and elevates its shopping experience with the launch of ETRO UNIQUE, the brand new Made-to-Order service for men.

The Etro ADV campaign brings the idea of Nowhere, a place only possible to the imagination and which served as the inspiration for the SS24 collection, to a further level of expression.

A year after its debut, Etro celebrates the Vela bag, the first bag designed by Marco De Vincenzo.

Etro reinforces its presence in the Middle East by unveiling the new visual concept of its boutique in Dubai Mall.

Pertinaciously and passionately in search of an elsewhere, always open to welcoming the diversity of humanity, this season Etro faces a Homeric journey.

Italian luxury house Etro announces Chinese actor Ren Jialun as global brand ambassador.