Fear of God Brand

The collection brings to light the next chapter in the story that began with the launch of Athletics in 2023.

Fear of God presents Collection 8, the campaign featuring Oscar Isaac lensed by Luis Alberto Rodriguez.

A continuation of Fear of God’s perpetual narrative and embodiment of American Luxury.

The collection includes an expansive offering of perpetual American staples featuring new shapes and fabrics.

Fear of God reveals the season opening campaign for Athletics. The campaign and new brand extend the preexisting spirit and foundation of Fear of God.

Reimagined for Collection 8, The California takes on a new monolithic silhouette with an added rubber outsole for improved traction and functionality.

Fear of God and New Era introduce The Classic Collection 59FIFTY Fitted cap.