Etro Brand

The “Travelling in a Joyful State of Grace” collection wants to be a tribute to Franco Battiato, a man, a musician, an artist and a thinker.

Channeling a non-conformist and independent aesthetic, Veronica Etro explores the universes of Rudolf Nureyev and Jimi Hendrix, artists sharing the same free-spirited, rebellious attitude.

Etro opens the summer season with an exclusive pop-up store & personalisation the „BAGNO PIERO BEACH RESORT“, Italy.

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ETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.

The collection, including a travel bag, a backpack and a necessaire, are characterized by the iconic Paisley print and are decorated with black and red stripes.

A journey happening on a well aged sailing ship that speaks heritage, tradition and adventure like a cherished family treasure passed from one generation to the next.