Fear of God Brand


Fear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American Symphony

Luxferity, 25.07.2024

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"American Symphony" is a continuation of Fear of God’s perpetual embodiment of American Luxury, fusing Jerry Lorenzo’s inimitable perspective and design language with the finest Italian craftsmanship.

Drawing from American cinema, the collection evokes Native American formal dressing from the 30s in Killers of the Flower Moon, early 70s Harlem style in American Gangster, as well as 70s Westerns—in Tombstone, and the classic all-black cowboy android look in Westworld.

Fear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American Symphony

A harmony of rich textures and exceptional fabrications are meticulously sculpted into the house’s architectural yet relaxed silhouettes, as Japanese denim, wool silk suiting, stone washed leather, polar fleece, shearling, pique bonded knits and cotton boucle all chime together to herald a bold new expression of American Luxury. The Symphony can be heard through one unmistakable note, informed by various keys.

Fear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American Symphony

Collection 8 “American Symphony” will be available from July 31st at fearofgod.com

Fear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American Symphony

Fear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American SymphonyFear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American Symphony

Fear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American SymphonyFear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American Symphony

Fear Of God Launches Its Fall/Winter 2024 Collection 8 Campaign: American Symphony