New ETRO BEACH FORTE DEI MARMI Capsule Collection

Etro opens the summer season with an exclusive pop-up store & personalisation the „BAGNO PIERO BEACH RESORT“, Italy.

ETRO kicked off what it hopes will be a more carefree summer with an exclusive pop-up store at Bagno Piero Beach Resort in Fote Dei Marmi, one of Italy’s most famous beach resorts. The Milanese fashion house decorated pavilions, parasols, deck chairs, beach towels, inflatables and a paddle boat with the iconic paisley design.

The pop-up store also sells a capsule collection including swimwear, shirts, hoodies, shorts and accessories such as hats, espadrilles and beach bags. The limited edition ETRO BEACH FORTE DEI MARMI collection is available exclusively at the pop-up boutique and on etro.com.