Etro Unveils White Magnolia, The New Fragrance Dedicated To Spring

ETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.

Created in collaboration with maître parfumeur Olivier Cresp (Firmenich), the new Eau de Parfum celebrates springtime by unveiling a precious balance between natural raw materials extracted in full respect for the environment and man, and refined molecules derived from the most advanced scientific research.

Tradition and innovation come together in a sophisticated and attractive floral musk composition, an unprecedented flowering of petals enhanced by a harmonious combination of pure and modern ingredients.

Calabrian bergamot evokes the Mediterranean's atmosphere with the sparkling vivacity of freshly picked citrus fruits, complimented by the amber elegance of cedar wood. At the heart of the fragrance, the fresh floral accord of magnolia interlaces with the luminous transparency of hellebore. White woods give brilliance and sensuality to the structure while the creaminess of musk releases a sweet and deep caress in the air.

White Magnolia Eau de Parfum comes in a 100ml flacon decorated with the iconic Paisley motif embossed on the bottle’s glass transparency and gold-finished cap. The unisex fragrance is enclosed in luxurious packaging adorned with ETRO's archival fabrics for a unique and exclusive collector's item.

The new ETRO Eau de Parfum will be available in May 2021 in ETRO boutiques, selected department stores, and specialized perfumeries.