Cartier's New Olfactory Experience - Les Rivières De Cartier

Cartier perfumer Mathilde Laurent composes olfactory creations in the Maison’s style. The creator delivers her instinctive and free-spirited vision of perfume, where nature plays a central and visceral role.

With the Rivières de Cartier, a collection of eaux fraîches, she captures the life and raw beauty of water, a source of olfactory reflection. When we speak about water in perfumery, we don’t discuss its molecular dimensions nor its potential for inspiration, but rather the way in which it can enhance a fragrance. And the water itself, what does it add? What can we learn from it? Mathilde Laurent reminds us that water was mankind’s first mirror, a mirror that purifies and guides us towards self-awareness and life, and life is often said to flow like a river.

For her, river water is a fragrance. It carries with it the scent of each and every element that it encounters: organic or mineral, leaves, flowers, roots, fruits, rocks. Each fragrant molecule fuses with H2O, leaving behind a colourful olfactory cocktail.

Insouciance, Allégresse, Luxuriance: three rivers, three intense emotions that immerse you in nature, celebrating life.

• RIVIÈRES DE CARTIER - ALLÉGRESSE

Beautiful and joyful, the river quivers with delight as tuberose passes by. Leaf after leaf, petitgrain and bergamot, the vivacious river flourishes, bathing in the fresh notes of blackcurrant bud.

Spray 100 ml

• RIVIÈRES DE CARTIER - INSOUCIANCE

Free and sweet, this gentle river sparkles in the reflection of the sun’s rays. Bouncing off blooming flowers – irises and violets – it glistens in the cool shade of the fruit trees.

Spray 100 ml

• RIVIÈRES DE CARTIER - LUXURIANCE

Generous and complex, this river is brimming with nature: fern, lentiscus, oak, rosemary and wild herbs. A source of natural and wild freshness whose primitive energy is magnified by the geranium.

Spray 100 ml

Three perfumes that pay homage to nature and its rivers: Cartier is passionate about respecting these elements. In designing three refillable bottles, with a lighter and pastellised glass, Cartier is consciously limiting its carbon footprint. With the same environmental objective in mind, Cartier’s cardboard packaging, obtained from sustainably managed forests, is made from one single piece of material and is now smaller in size.

The design, the bottles, the formulas: a fully responsible approach. With regard to the alcohol content, 100% is derived from plant-based ingredients containing no artificial colours and of an extremely high quality. The iris concentrate and tuberose or geranium absolute are cultivated and harvested in compliance with social norms and environmental requirements. The new Rivières de
Cartier fragrances embody the Maison’s commitment in terms of responsibility that has been ongoing for several years. This promise is to be applied to the entirety of Cartier fragrances.