Etro Unveils The New “Boho Butterfly” Collection

Etro introduces the new "Boho Butterfly" collection designed in collaboration with Ginori 1735, featuring a curated selection of table creations and decorative objects, expression of the artisanal excellence of Ginori 1735 and of ETRO’s joyful and positive iconography.

Made of porcelain, the new capsule includes a refined series of vases, valet trays, plates, candles, cups and coffee sets embellished with evocative and whimsical motifs in the vibrant colors of nature.

The iconic Paisley, enhanced with painstaking stylizations of flowers, leaves and multicolored butterflies, stars in this new creative journey inspired by exotic influences, secret gardens of fantasy, and precious finishes full of magic and imagination.

Each creation combines ETRO’s distinctive aesthetics with Ginori 1735’s high craftmanship, projecting a shared vision of quality and joie de vivre to the different environments of the house, from the perfect place setting for the table to furnishing elements. The collection is also enriched with runners and napkins in cotton.

Created as a new gift idea for the next Christmas season, the woven straw basket - detailed and lined with a Paisley fabric - offers a complete picnic set for relaxing moments in the open air.

The Boho Butterfly Collection will be available from December 1^st at selected monobrand, DOS and on Ginori 1735 e-commerce; in ETRO boutiques across Europe, USA, Asia Pacific and on etro.com.