Etro Opens New Pop-Up Store At La Rinascente In Milan

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Etro openined a new pop-up store at La Rinascente in Milan, featuring the new leather goods collections.

The setup of the pop up, located on the mezzanine floor of the most important Italian department store, mimics the atmosphere of the SS24 women's fashion show. The columns, main characters of the show set up, become furnishing objects to accommodate the Etro bags designed by Marco De Vincenzo.

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The iconic Vela, first bag designed by the Creative Director for Etro, is available in the plain leather versions, in the embellished with tone-on-tone threading unveiled during the last fashion show, and the raffia version with hand-made floral embroidery.

The colorways range from the timeless black and gianduja to the vibrant colors produced in the mini version to which cream, light blue and pale pink are included.

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Included in the pop up the Saturno bag, which is inspired by the planet and its rings, in the plain leather versions and in the new fringed style. Burgundy and the unmissable black are joined by pastel tones.

The selection is completed with EtroEssential, a collection characterized by modern, clean lines and the combination of leather with Arnica, a perfect combination of design and functionality.

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The pop-up will be open until May 10^th.

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