Bally Brand

For Spring / Summer 2021, Bally presents Elemental Balance, a collection honoring its heritage of craftsmanship with natural materials and legacy details.

Autumn/Winter 2021 pays tribute to Bally’s remarkable 170 - year heritage of excellence in design and leather craftsmanship, which first began in Switzerland in 1851.

Core to Bally’s Autumn/Winter 2021 collection Legacy Continua are the use of cuero and an elegant twist on the iconic Bally Stripe.

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The Swiss luxury brand’s 170 - year anniversary punctuates a new multi-functional, 3,200 - square - foot space, seamlessly integrating offline and online shopping experiences.

For Autumn/Winter 2021, Bally’s Legacy Continua collection pays tribute to 170 years of excellence in design and leather craftsmanship since 1851.

Bally’s Autumn/Winter 2021 collection Legacy Continua introduces the B -Monogram – a new house code that features across the season’s coveted styles, including shoes, bags and accessories.

For its 170-year anniversary, Bally evolves its signature red for Autumn/Winter 2021, introducing a rich new hue across seasonal styles and best-selling favorites.

Bally’s Spring/Summer 2022 collection Art of Utility reimagines sartorial sportswear with freedom of movement and ease for the post-pandemic future.

Presenting BALLY HIKE by Robert Rabensteiner, A Capsule Collaboration Celebrating the Spirit of the Mountains with Contemporary City Style.

The elegant holiday styles from Bally embody the Christmas spirit and at the same time offer luxurious gift ideas for Christmas.

Swiss luxury brand Bally announced this year's winners of yesterday's Fashion Innovation Awards: OppenFuture from China and Obsess from the USA.

Swiss luxury brand Bally opens a new store in Lugano, following the opening of flagship stores in New York's Meatpacking District, London's Regent Street and Sydney's George Street.

Have a closer look at the Tread shoes from the Bally Spring/Summer 2022 collection.

Bally presents modern tread soles, a casual and versatile offering of women’s and men’s footwear, featured in the Spring/Summer 2022 collection, Art of Utility.

Swiss luxury brand Bally, owned by JAB Holding Company, announces today the appointment of Rhuigi Villaseñor as Creative Director.

For the upcoming Valentine's Day, the traditional Swiss company Bally has put together an exclusive selection of high-quality accessories for lovers' day.

For the Autumn/Winter 2022 season, Bally returns ideas of timeless design while pushing boundaries through intelligent craftsmanship, evolving the modern wardrobe.

Bally’s Spring/Summer 2022 collection, Art of Utility, draws inspiration from reimagining the modern day uniform through adaptations on workwear and sartorial sportswear.

The BALLY Spring/Summer 2023 collection, the first designed by Rhuigi Villaseñor, is a cosmopolitan exploration of European luxury through a distinctly American lens.

Actor Nicolas Hoult wore a look by BALLY, from Rhuigi Villaseñor's Spring/Summer 2023 collection, to the 25th Savannah Film Festival in Georgia.

The Bally Foundation announced that Vittoria Matarrese will lead Foundation in a new capacity as Director.

In addition to the curling shoe, the first Capsule collection from new Creative Director Rhuigi Villaseñor consists of a full ready-to-wear and accessories collection.

Bally chose the beautiful setting of Villa Heleneum to soft-launch the official opening of the villa as a uniquely concepted exhibition space.

Kate Hudson wore Bally from the Spring Summer 2023 collection by Rhuigi Villaseñor at the Netflix’s Glass Onion - Knives Out Tastemaker screening.

Bally Debuts a Limited-Edition E-Bike in a Global Collaboration with 3T Cycling, for the first time in Brand’s history.

Bally announced yesterday a pledge to clean Mount Everest through 2030.

Austin Butler wore Bally from the Spring Summer 2023 collection by Rhuigi Villaseñor on Saturday Night Live promo video on December 13, 2022 in New York City.

Bally chose its newly-refurbished St. Moritz boutique to celebrate Bally Curling.

Lucky Daye wore Bally to the Pre-GRAMMY Gala & GRAMMY Salute To Industry Icons Honoring Julie Greenwald & Craig Kallman in Beverly Hills.

Entitled ‘Persistence of Time,’ the collection takes on a monumental, cinematic allure, shown in a historic residence in Milan.

Bally unveiled its Spring/Summer 2023 campaign featuring Creative Director Rhuigi Villaseñor’s debut collection.

Un Lac inconnu proposes a poetic and philosophical walk between submerged and emerged landscapes, an attempt to give form to the water that slips through our fingers and yet traces a furrow.

100% of net proceeds will benefit the Bally Peak Outlook Foundation’s continued commitment to mountain preservation.

Bally and Rhuigi Villaseñor today announced their joint and mutual decision to conclude their collaboration.

Bally, the Swiss luxury brand, announced that the direction of the Bally design studio has been entrusted to Design Director Simone Bellotti.

American actress Hailee Steinfeld wore Bally from Spring Summer 2023 Collection for the premiere of "Spider-Man: Across the Spider-Verse" in Los Angeles.

Bally announced the appointment of Roy Wang, Chinese singer-songwriter, actor, and presenter as its new Global Brand Ambassador.

Bally reopened its 350-square-meter Zürich store this July, showcasing the Swiss brand’s new visual identity in Europe for the first time.

Expertly crafted using the finest Italian techniques, the shoes are comprised of suede and leather, offering contemporary tactility.

Bally introduces the Pennant motif, inspired by a vintage sports flag print from the House Archives.

Bally presents its Fall/Winter 2023 Campaign – the first under new Design Director Simone Bellotti – shot by Alasdair McLellan.

Bally welcomes DK of South Korean supergroup SEVENTEEN—as its new global brand ambassador.

The Spring/Summer 2024 collection designed by Simone Bellotti is a synthesis of the contrasts inherent to BALLY – a bastion of craftsmanship infused with pragmatic luxury since 1851.

BALLY invites you to explore its curated selection of products for the upcoming holiday season.

The Bally Winter Capsule explores the timeless allure of alpine glamour and reimagines it for the present day.

A polyphonic wandering through Swiss folklore, the BALLY Fall/Winter 2024 collection designed by Simone Bellotti respires with the tension of the sober and the wild.

Bally presents its Spring/Summer 2024 advertising campaign directed by Simone Bellotti shot by Alasdair McLellan.

Presenting Ballyrina A new collection of contemporary flats from BALLY, inspired by a historic 1940s design from the brand’s archive.

Discover Bally's curated selection of pieces for the festive season.