Bally Brand

The Spring/Summer 2024 collection designed by Simone Bellotti is a synthesis of the contrasts inherent to BALLY – a bastion of craftsmanship infused with pragmatic luxury since 1851.

Bally welcomes DK of South Korean supergroup SEVENTEEN—as its new global brand ambassador.

Bally presents its Fall/Winter 2023 Campaign – the first under new Design Director Simone Bellotti – shot by Alasdair McLellan.

Bally introduces the Pennant motif, inspired by a vintage sports flag print from the House Archives.

Expertly crafted using the finest Italian techniques, the shoes are comprised of suede and leather, offering contemporary tactility.

Bally reopened its 350-square-meter Zürich store this July, showcasing the Swiss brand’s new visual identity in Europe for the first time.

Bally announced the appointment of Roy Wang, Chinese singer-songwriter, actor, and presenter as its new Global Brand Ambassador.