Bally Presents Its New Spring/Summer 2024 Advertising Campaign

_{Promoted in France}

Bally introduces the Spring/Summer 2024 campaign shot by Alasdair McLellan, showcasing the debut collection from Creative Director Simone Bellotti.

_{Promoted in Germany}

Shot within a historic Milanese villa, the collection works in harmony with the gentle lines of the architecture, echoing the effortless precision marked out by the SS24 collection.

_{Promoted in United Kingdom}

The idea that the vil la is at the forefront of the series of images and video subverts the expected focus. This further conveys Bellotti’s play with dualities, exploring the contrast of classic with unexpected and idiosyncratic elements, resulting in a modern twist on Bally's signatures. The campaign portrays the art of leather in considered Plume loafers, handmade Scribe brogues and Glendale flats, as well as hero bags of the season such as the Bell e and Ollam.

_{Promoted in United States}

There is a recurring intimacy to the composition, a visual languag e Bellotti speaks with ease, inviting the viewer to experience the core values of Bally: craft, heritage, innovation and excellence. Despite its grandeur, the campaign setting is sympathetically pared back in order to let the collection itself a plethora of clever tailoring, beautifully made essentials and minimal accessories provide the nuance. The culmination is an elevation of the everyday, with timeless pieces reimagined as contemporary cornerstones of a 21^st century wardrobe.

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