Bally Unveils Its New Global Brand Ambassador: DK Of SEVENTEEN

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Bally welcomes DK of South Korean supergroup SEVENTEEN—as its new global brand ambassador. Known for his casual elegance and global appeal, DK’s collaboration with the Swiss luxury house continues Bally’s legacy of artistic collaborations.

DK will feature in Bally’s Spring/Summer 2024 seasonal campaign and join brand activations worldwide. This partnership solidifies the bond between DK and Bally, building on the star’s exclusive appearance on the front row of the Fall/Winter 2023 show at Milan Fashion Week last February.

Recognized for his impressive vocals, confident presence, and sophisticated look, DK’s popularity continues to grow globally. Since debuting in 2015, SEVENTEEN has become an international sensation, amassing multitudes of music and dance awards across the world. In addition to his role in SEVENTEEN, DK is the leader of a sub-unit under SEVENTEEN, BSS, and doubles as a musical actor. The star is currently on the road in Japan for the group’s on-going ‘Follow’ tour.

“We are proud to welcome the multi-faceted performer DK of the iconic band SEVENTEEN as our latest global brand ambassador. His modern sense of style and warm character are perfectly in sync with Bally’s values” said Nicolas Girotto, Bally CEO.

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“I am incredibly honored to be appointed Bally’s ambassador and embody the values of a brand that has a passion for artistry, excellence, and innovation” said DK.

DK will join Bally’s community of brand ambassadors at Bally’s Spring/Summer 2024 fashion show in Milan this September, where newly appointed Design Director Simone Bellotti will present his first collection for the Swiss luxury house.