Bally Brand
Bally Celebrates The 70-Year Anniversary Of Summiting Everest With A New Limited-Edition Capsule
Luxferity, 24.04.2023
With alpine origins and a pioneering legacy since its founding in 1851, Bally’s commitment to sustainability is a transversal mission based on the belief that collective action can drive change.
The Bally Peak Outlook Foundation, established in 2020 following a vast effort by Bally to clean Mount Everest (8,848.86m) from base camp to the peak, returns to the Himalayas in honor of the 29 May 1953 pilgrimage to the world’s tallest mountain, made by renowned mountaineers Tenzing Norgay and Sir Edmund Hillary.
As the first to successfully set foot on the summit of Everest, Norgay and Hillary paved the way for thousands to follow, representing an extraordinary feat of human achievement and perseverance supported by Bally Reindeer-Himalayan boots, which were worn by Norgay during the historic ascent.
Bally announced yesterday a pledge to clean Mount Everest through 2030.Bally Peak Outlook Foundation Commits To Cleaning Mount Everest Through 2030
Brand news
Bally Peak Outlook Foundation Commits To Cleaning Mount Everest Through 2030
Brand news
In honor of the 70-year anniversary of summiting Everest on 29 May, the Foundation has called on longtime partners of Bally, the sons of Tenzing Norgay, Jamling and Norbu Norgay, to drive positive awareness and support for the Himalayas, and to preserve their father’s enduring legacy.
To mark this milestone occasion, Bally launches a special, limited-edition capsule collection featuring 70 individually numbered crewneck sweaters in ivory tones inspired by the mountains. With patches recalling archival images, alpine iconography, and elements of Himalayan flags, this unique design is made of GOTS-certified, ethically-sourced organic cotton, and crafted to reflect the Foundation and Bally’s shared values.
“We are honored to celebrate the 70-year anniversary of Everest’s ascent by Tenzing Norgay and Sir Edmund Hillary, and proud to have been there on the day with Norgay wearing Bally boots to the ‘Roof of the World.’ This limited-edition capsule pays homage to the legacy of Norgay and Hillary, with 100% of net proceeds benefiting the Bally Peak Outlook Foundation’s mountain preservation efforts. We look forward to supporting diverse projects in mountain communities in the high Himalayas and around the world for years to come.” – Nicolas Girotto, Bally CEO
Over the past three years, the Foundation’s alpine preservation programs, led by climate activist and mountaineer Dawa Steven Sherpa, have successfully removed 8.4 tons of waste from three visits to Everest (2019, 2021, 2022) and the base camps of seven iconic 8,000-meter mountains including Lhotse, Makalu, Cho Oyu (2020), Kanchenjunga, Dhaulagiri, Manaslu and Annapurna (2021).
Today, the recent rise in popularity of mountaineering has taken a toll on the mountain and its surrounding communities, accelerated by climate change and the rapid melting of Everest’s Khumbu glacier, risking the livelihoods of thousands of Sherpa people who live and work in this fragile ecosystem, and the billions downstream who rely on the glacier to supply freshwater.
To help mitigate these crises, future commitments to the Everest region are underway, including the Foundation’s pledge to clean Everest Base Camp through 2030. In addition, the Foundation built flood barriers in the village of Pheriche in 2022 to prevent the devastating impact of floods and landslides. Scholarships have also been provided by the Foundation to local Sherpa students for educational advancement and opportunity.
The Foundation will further expand its programming beyond the Himalayas to support community-led initiatives and projects in alpine regions around the world, such as Georgia and Tanzania, broadening its global impact and unlocking climate action at scale.
The limited-edition capsule celebrating the 70-year anniversary of Everest’s ascent, with 100% of net proceeds benefiting the Bally Peak Outlook Foundation, is available in select Bally stores and online at Bally.com on April 18, 2023.
