Bally Opens A New Store In Lugano, Switzerland

Swiss luxury brand Bally opens a new store in Lugano, following the opening of flagship stores in New York's Meatpacking District, London's Regent Street and Sydney's George Street.

The new location reaffirms Bally's Swiss heritage and investments in the Ticino region. The new store with an area of ​​278 m² is located on Via Nassa, the most famous shopping street in Lugano.

Bally has seven stores in Switzerland (Zurich, Lausanne, Lucerne, Geneva, Basel, Davos and St. Moritz), two outlets and six multi-brand stores. Renovation work is also planned in all Swiss stores over the next two years.