Introducing B-Monogram, Bally’s New House Code

Bally’s Autumn/Winter 2021 collection Legacy Continua introduces the B -Monogram – a new house code that features across the season’s coveted styles, including shoes, bags and accessories.

Celebrating Bally’s 170-year anniversary, the B -Monogram was created by Offshore Studio, a Swiss design studio founded by Isabel Seiffert and Christopher Miler. Featuring Bally’s signature B- Chain interlocked ad infinitum, the motif purposefully resembles shoelaces – a creative nod to Bally’s founding in 1851 as a shoemaker.

The new B- Monogram further commingles with favorite leather silhouettes for A/ W 2021, including women’s pointed - toe pumps featuring the Janelle buckle and a casual bucket bag. Men’s styles adapt classic hiking inspirations fit for a sleek urban environment with a versatile cross - body bag boasting a detachable front compartment, and a heavy-duty backpack with multiple organization options.

Prominently featured in Bally’s A/ W 2021 campaign series, photographed by Jackson Frederick with styling from Emil Rebek, B - Monogram looks stand out against the dynamic urban backdrop of Zurich, encapsulating the contemporary attitude and spirit of the new collection.

Bally’s B -Monogram styles are now available online and in Bally boutiques worldwide.

ABOUT BALLY

Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking, and a longstanding relationship to architecture, arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. For more information, please visit Bally.com