Bally Brand


Reimagining Red: Bally’s Signature Color For The New Season

Luxferity, 16.09.2021

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For its 170-year anniversary, Bally evolves its signature red for Autumn/Winter 2021, introducing a rich new hue across seasonal styles and best-selling favorites.

Drawing from the brand’s alpine heritage, expressed through its support of early expeditions around the world, the new heritage red evokes the rich and variegated landscape of Rainbow Mountain in Peru and Laguna Colorada in Bolivia, inspired by a 1957 expedition to the Andes.

Reimagining Red: Bally’s Signature Color For The New Season

Reimagining Red: Bally’s Signature Color For The New SeasonReimagining Red: Bally’s Signature Color For The New Season

Sculptural tote and bucket bags are given a modern interpretation in XL proportions. Finished with an ombré effect, luxurious Italian leathers boast a soft hand feel and vegetable - tanned finishes creating darker nuances in rouge colors. Popular bag styles including the B - Chain, Janelle, and Sommet adopt a deep lush red, elevating everyday accessories. Standout women’s boots introduced for A/W 2021 also feature unique soles made from ultra - light and resistant thermos rubber, with refined mini -welt gold leather trim and B -Chain motifs. Our new red colorway further offers mix-and-match opportunities across formal shoes such as the men’s Scribe Novo.

The A/W 2021 heritage red designs are now available online and in Bally boutiques worldwide.

Reimagining Red: Bally’s Signature Color For The New SeasonReimagining Red: Bally’s Signature Color For The New SeasonReimagining Red: Bally’s Signature Color For The New Season

Reimagining Red: Bally’s Signature Color For The New SeasonReimagining Red: Bally’s Signature Color For The New SeasonReimagining Red: Bally’s Signature Color For The New SeasonReimagining Red: Bally’s Signature Color For The New SeasonReimagining Red: Bally’s Signature Color For The New Season