Bally Curl Curl Baby - The First Capsule Collection Of Rhuigi Villaseñor

The Curling Boot has been a Bally staple since it graced the feet of the Swiss Olympic team in Cortina d'Ampezzo in 1956. The distinctive après-ski style, with its cushioning rubber sole and toe reinforced with Arctic Grip^® technology, has evolved over the decades into a stylish, versatile and durable boot for all seasons.

In addition to the curling shoe, the first Capsule collection from new Creative Director Rhuigi Villaseñor consists of a full ready-to-wear and accessories collection and is inspired by the visual collision of Swiss Alpine tradition with cowboy and varsity codes.

Villaseñor, who hails from LA, harnesses the playful spirit of the American West and applies it to the principles of winter sports, creating a new transatlantic dialogue between decoration and materiality. In "Curl Curl Baby," an irreverent short film depicting the curling battle of two opposing teams, the luxurious, graphic spirit of the capsule is brought to life against the stunning backdrop of St. Moritz, Switzerland.

The collection will be available now in select boutiques worldwide, including NY and Zurich, as well as pop-ups in St. Moritz, Verbrief and Aspen.